Over Half of Dentists Discover New Products in Dental Journals, Websites

It’s difficult to stay on top of the latest technology and trends in dentistry – it is literally changing every day! So where do you keep track of it all? Well, for 51.2 per cent of Canadian dentists,* dental journals and websites are their main source.

Of course, dental tradeshows reign supreme in terms of discovering new products, but on the off months traditional and digital marketing seem to be the next best thing. Printed magazines will display ads, sponsored content and product mentions in articles, while online it may be a more obvious feature of new products in the wide (and expanding) range of digital ads popping up and following you around.

Still on the search for a great hub of new products? Check out our Product Spotlight – a page dedicated to hosting the latest dentistry has to offer for you and your practice.

Let us know: Where do you go to find out about the latest products and technology?


*Between February and March 2018, RKI, a third party independent research house, conducted a 10-minute online survey of active, practicing non-hospital affiliated dentists and dental specialists on behalf of Oral Health. Using Oral Health’s subscription list, a total of 398 dentists participated in the study (with 219 completing the survey to the end). Assuming a total of 20,000 dentists in Canada (and 398 total completes) the margin of error for the survey is +/- 4.86, 95% CI.

Sponsored by