July 16, 2020
by Henry Schein One
Patient Communication and Web Marketing Solutions Help Canadian Dental Teams Find New Patients and Enhance the Patience Experience
Henry Schein One, a joint venture of Henry Schein, Inc. (Nasdaq: HSIC), announced the expansion of its practice marketing and communications solutions to dental professionals in Canada. As dental practices begin to reopen amid the COVID-19 pandemic, Henry Schein One’s Lighthouse 360® and Officite solutions customized web services that automate marketing, customer communications, and online reputation management are now available to help Canadian dental practices improve their patient marketing and communications capabilities.
Lighthouse 360 provides tools and resources that practices use to optimize patient communication, including automated reminders and confirmations, targeted email marketing, recall and reactivation patient campaigns, two-way text functionality, paperless patient registration, a comprehensive appointment dashboard, secure messaging, and online scheduling. Similarly, Officite’s portfolio of patient marketing solutions helps attract and retain patients with mobile-friendly and customizable website layouts, search engine optimization packages, integrated website blogs, and educational content.
Both solutions are helpful for dental practices to inform patients of new processes and infection prevention measures to avoid surprises upon arrival. For example, with Lighthouse 360, dental professionals can set up a virtual waiting room so patients can wait in their cars to minimize in-person interaction.
“Henry Schein One is committed to delivering practice marketing solutions that our customers can rely on to automate patient communication processes and achieve seamless digital workflows,” said Jon Koch, Senior Vice President and Chief Executive Officer, Global Dental Group, and Interim Chief Executive Officer, Henry Schein One. “Recognizing the importance of patient communication as practices reopen, we are confident that Lighthouse 360 and Officite can help dental professionals in Canada communicate more efficiently with their patients so they can help dentists safely return to providing care.”
Lighthouse 360 and Officite are both offered as part of the Henry Schein Practice Recovery Program, a single, cost-effective suite of solutions to help dentists prepare for the re-opening of their practices, reconnect with patients, and access a wide range of financial services. As practices establish new processes and procedures to reopen, dental professionals can use features available through Lighthouse 360 and Officite to seamlessly communicate new policies and expectations to patients, and minimizing risk of exposure from in-person interactions.
About Henry Schein One
Henry Schein One, a subsidiary of Henry Schein, Inc. established in partnership with Internet Brands in 2018, is a software company providing integrated software and services to the dental industry. Headquartered in American Fork, Utah, the company offers market-leading solutions for dental practices, including Dentrix, Dentrix Ascend, Dentrix Enterprise, Easy Dental, TechCentral, Demandforce, Sesame Communications, Lighthouse360, Officite, and DentalPlans.com as well as international companies, including Software of Excellence, Logiciel Julie, InfoMed, Axium, Power Practice and LabNet, among others. For more information, visit www.henryscheinone.com.
About Henry Schein, Inc.
Henry Schein, Inc. (Nasdaq: HSIC) is a solutions company for health care professionals powered by a network of people and technology. With more than 19,000 Team Schein Members worldwide, the Company’s network of trusted advisors provides more than 1 million customers globally with more than 300 valued solutions that improve operational success and clinical outcomes. Our Business, Clinical, Technology, and Supply Chain solutions help office-based dental and medical practitioners work more efficiently so they can provide quality care more effectively. These solutions also support dental laboratories, government and institutional healthcare clinics, as well as other alternate care sites.
Henry Schein operates through a centralized and automated distribution network, with a selection of more than 120,000 branded products and Henry Schein private-brand products in stock, as well as more than 180,000 additional products available as special-order items.
A FORTUNE 500 Company and a member of the S&P 500® index, Henry Schein is headquartered in Melville, N.Y., and has operations or affiliates in 31 countries. The Company’s sales from continuing operations reached $10.0 billion in 2019, and have grown at a compound annual rate of approximately 13 percent since Henry Schein became a public company in 1995.