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Hidden Camera Investigation Finds Misleading Information, Questionable Treatment Plans From SmileDirectClub

March 30, 2020
by CBC News


Following Marketplace investigation, company announces increased training and changes to ‘customer experience’

In a time when the worldwide COVID-19 pandemic is encouraging Canadians to stay inside, one company says that physical distancing shouldn’t stop you from straightening your teeth.

“This pandemic isn’t stopping us, or you,” the company posted on Facebook and Instagram late last week. “We’re hearing from people every day who are excited to change their smiles and who see starting their smile journey as a bright spot in this scary time.”

It’s advertised as a quick, convenient and inexpensive way to improve your smile. Some SmileDirectClub customers and orthodontists, however, say the company is biting off more than it can chew.

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