According to a new study by cloud-based Business Intelligence firm DMscore™, marketing spend by dentists nationwide dropped significantly between April 2020 and December 2020—an unsurprising finding. Can independent practices compete?
“Most independent dental offices will probably struggle to survive in the coming years. They will either leverage modern technology or become part of a larger enterprise – like a Dental Service Organization (DSO),” says Rand Schulman, DMscore CEO. “The majority will become part of a DSO in the next decade to leverage marketing costs.”
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