After walking through the oral care aisle of drugstores, Shaun Neff felt the section needed an overhaul.
“The aisle was a sea of sameness, clinical and had nothing that looked beautiful and I realized it was the most disruptive category,” explained Shawn, who is Co-Owner of Beach House Group, a beauty brand incubator which partners with celebs to launch products. “No one had a conversation around oral care through a beauty lens.”
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