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Kendall Jenner Backed Oral Care Line Poised for Growth

August 23, 2019
by Cosmetic Executive Women


After walking through the oral care aisle of drugstores, Shaun Neff felt the section needed an overhaul.

“The aisle was a sea of sameness, clinical and had nothing that looked beautiful and I realized it was the most disruptive category,” explained Shawn, who is Co-Owner of Beach House Group, a beauty brand incubator which partners with celebs to launch products. “No one had a conversation around oral care through a beauty lens.”

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