Oral Health Group


November 10, 2017
by Colgate


Tooth sensitivity is a common complaint from patients. According to a study published in the Journal of the American Dental Association, 12.3 percent of responding patients were diagnosed with dentin hypersensitivity.1 Dental hygienists review patient history, X-rays and identify any current symptoms to help dentists determine the cause of the sensitivity.  Once dental caries and all other problems have been ruled out, it is often concluded the patient is experiencing dentin hypersensitivity.

With Colgate* Sensitive Pro-Relief™ toothpaste, you can help provide patients with instant relief in your chair, and every day thereafter.


In-Office Relief

Patients who experience dentin hypersensitivity can be a challenge for dental professionals who want to provide the best care possible. But when a patient is concerned about tooth sensitivity arising from exposed dentin tubules, he or she may be tense or jumpy, making it very difficult for the dental hygienist to thoroughly debride these sensitive areas.  Use Colgate* Sensitive Pro-Relief™ to help provide instant sensitivity relief in your chair.


Every Day Relief

The most common sensitivity relief ingredient used in toothpastes is potassium nitrate, which helps soothe the nerves from the tooth surface to the inner pulp, helping desensitizing them to reduce discomfort. It may take up to 2 weeks to notice an effect but with Colgate* Sensitive Pro-Relief™ toothpaste you can notice a difference instantly.

All Colgate* Sensitive Pro-Relief™ toothpastes contain arginine and calcium carbonate, ingredients that are not present in ordinary potassium nitrate-based sensitivity toothpastes. Arginine and calcium carbonate effectively plug and seal open dentin tubules, the channels that lead to tooth nerves. This helps prevent stimuli, such as heat and cold, from causing pain. It can provide instant relief when directly applied with fingertip to a sensitive tooth and massaged for one minute, and lasting relief with continued twice daily use.



  • Analyze your patient’s overall oral health to help determine the cause of sensitivity.
  • Provide patients with in-office sensitivity relief so that you can provide the best possible care.
  • Recommend Colgate* Sensitive Pro-Relief™for instant and long lasting relief from dentin hypersensitivity.

To learn more, visit ColgateProfessional.ca



For instant relief, apply directly to the sensitive tooth with fingertip and gently massage for 1 minute. Lasting relief with continued use. Toothpaste also fights cavities.

1. The prevalence of dentin hypersensitivity in general dental practices in the northwest United States Cunha-Cruz, Joana et al. The Journal of the American Dental Association, Volume 144 , Issue 3 , 288 – 296





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