The health experts at Oral Science have finally taken the leap into the B2C market. This comes after years of distributing their dental hygiene products to a customer base primarily comprised of professionals such as dental hygienists, dentists, and pharmacists in the company’s home country of Canada. Looking to capitalize on their past success, throughout 2020, Oral Science has striven to find new ways to provide its high-performance dental hygiene products directly to consumers, as well.
In addition, Oral Science has been seeking inroads into the U.S., in order to reproduce the tremendous success that they’ve achieved north of the border with a new American audience. Of particular note, their attendance at the virtual Efficient Collaborative Retail Marketing (ECRM) Conference served as an effective launching point to present their array of impressive dental hygiene products to a much larger customer base that included many larger U.S. distributors.
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