Patient Education Program Launched by NuSmile

NuSmile Ltd., the worldwide leader in pediatric esthetic restorative dentistry, announced today the launch of its I Love My NuSmile program. The centerpiece of the program is the new I Love My NuSmile website that not only helps parents understand the best restorative dental options available for their children, but also provides a locator feature that makes it easy to find expert providers with nearby dental practices that offer NuSmile’s market – leading esthetic pediatric crowns. Dentists will be able to register for the locator beginning March 1, 2018. Once registered, they will work with a NuSmile team member to personalize their contact information, upload a photo and write their own practice description. The website is expected to be announced to the public in April 2018 through several forms of digital and print media.

“Unfortunately, parents of children affected by early childhood caries are often unaware of esthetic treatment options for their child,” said Diane Johnson Krueger, NuSmile founder and CEO. “That’s why we’ve decided to make it easier than ever for parents to learn more about esthetic restorative solutions, and to locate children’s dentists nearby who offer them.” She added, “Children whose decayed teeth are plainly visible are often subjected to teasing and even bullying, which can inflict severe emotional pain to both the child and the parents. Having to w ear ‘silver’ crowns or fillings can be equally traumatic. Also, inferior quality esthetic crowns that are less durable than NuSmile ZR or Signature crowns increase the likelihood of retreatment, which no parent wants. No child or parent should have to go through that kind of embarrassment or emotional stress.”

According to Mike Loessberg, NuSmile Director of Sales, North America, the experience available to parents who visit will be unlike that provided on any other pediatric crown website. “This special website has been created expressly to help parents quickly grasp the pros and cons with photographs showing treatment outcomes of various restorative options for their child.” He added, “They’ll also learn why NuSmile’s ZR zirconia crowns and Signature pre-veneered crowns are the world’s most popular esthetic pediatric crowns, and why these crowns are consistently shown in clinical evaluations and dentist polls to be number one in durability, esthetics and fit.”

As Mr. Loessberg pointed out, “This consumer-focused approach has been incredibly successful in the orthodontic clear aligner market, and we see no reason why it won’t also be a huge success with parents who are looking to find the best restorative treatment options for their child.”

Ms. Krueger predicted that dentists will love I Love My NuSmile as much as parents will. “We’re going to make a significant investment in advertising that draws parents to the I Love My NuSmile website, where our dentist locator will point them toward nearby dental practices that offer our state-of-the-art crowns and related products. This program is a powerful tool to help some of the best children’s dentists connect with even more of the patients who really need them. We couldn’t think of a better way to honor our customers and the incredible work they are doing,” she said.

For more information about this new program, please visit For more information about NuSmile, please visit

About NuSmile
Founded in 1991 in Houston, Texas by Diane Johnson Krueger, NuSmile is the worldwide leader in pediatric esthetic restorative dentistry. Shortly after its founding, the company invented its first esthetic pediatric crown; more than 4 million have been used in restorations in the 25 years since. The company’s current offerings include the NuSmile ZR Zirconia crown system, featuring Try-In crowns to prevent saliva/blood contamination and NuSmile BioCem® BioActive Cement for exceptional bond strength and handling; NuSmile Signature Pre-veneered crowns; NuSmile SSC Pre-contoured crowns; and NuSmile NeoMTA® pulp therapy medicament. NuSmile prides itself on its passion for customer care, its unwavering commitment to research and education, and its unmatched support for the American Academy of Pediatric Dentistry (AAPD), the International Association of Pediatric Dentistry (IAPD), the Canadian Academy of Pediatric Dentistry/Académie Canadienne de Dentisterie Pédiatrique (CAPD/ACPD) and several other organizations dedicated to the dental care of children and the dentists who serve them.