local dentist accused of unprofessional conduct through his advertising practices is hoping to defend himself to the Supreme Court of Canada.
Dr. Michael Zuk of Bower Dental Centre in Red Deer says his dispute with the Alberta Dental Association and College (ADA&C) may result in that step if no alternative dispute resolution can be reached informally outside of court.
“We’ve got dentists taking these courses that are sponsored by dental labs that make money by selling more crowns and veneers. So if you take a course and it teaches you to sell a mouthful of unnecessary treatment, as a patient, I would think it would be a concern,” he explained about his dispute.
“The dental authority has been allowing this to go on for over 20 years. It’s been advertising these courses, it’s been approving the courses for continuing education credit, it’s been giving the owner of the dental lab that’s promoted these courses a ‘Friend of Dentistry’ award but the program itself has probably caused more harm and malpractice than any other course in North America.”
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