Toronto-based drug store retailer Shoppers Drug Mart continues to innovate in an effort to maintain market dominance amid increased competition in the industry. That includes a pilot partnership that could see a rollout of shop-in-stores housing a US-based dental concept, following similar innovations that include in-store botox clinics.
Smile Direct Club, the industry pioneer and first direct-to-consumer medtech platform for teeth straightening, announced a pilot launch of the brand’s signature SmileShop experience within Shoppers Drug Mart stores across Ontario.
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