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SureSmile 2020: Education, Empowerment And Elevation For The Orthodontic Practice

November 6, 2019
by Dentsply Sirona


Dentsply Sirona is inviting orthodontics professionals to a comprehensive digital summit from the 27th to the 29th of February 2020 in San Diego. At the SureSmile Academy’s annual User Conference, attendees will have the opportunity to participate in workshops, case reviews and software demonstrations while networking with colleagues from around the world. The clinical program covers an array of digital treatment sessions from aligner therapy to surgical simulations and beyond. The event culminates in an evening gala and awards ceremony overlooking San Diego bay.

Once a year, SureSmile users meet to redefine what is possible in digital orthodontics, challenging each other to stand for something smarter. The SureSmile user conference has been on the leading edge of the digital revolution for the last 15 years and offers attendees access to orthodontic innovators pioneering precision, speed, and excellence in digital treatment planning, workflow and integrations. SureSmile doctors keep coming back to grow clinically and hone their business strategies.

A different kind of training: Designed for learning together

This user congress is all about elevating SureSmile practices and it does much more than simply answer, “How does SureSmile advance the practice of dentistry?” It is an event of cooperation and relationship-building and of shared experience with modern technology. Of course, product demonstrations and practical exercises are an important component – visitors can look forward to the highlight of learning about the latest software enhancements for SureSmile Aligners.

“We are very pleased to be able to offer our customers the SureSmile Academy, a continuous training opportunity that is clearly tailored to their needs, topics and questions,” said Dr. Alexander Völcker, Group Vice President CAD/CAM and Orthodontics at Dentsply Sirona. “We know from experience that the participants quickly put their learning into practice and immediately gain tangible added value for their patients and their practice.”

The congress format ensures that participants can put what they have learned into practice the very next day, both for the clinician as well as the entire team.

Special congress atmosphere

Participants can look forward to an exciting program opened by Don Casey, CEO of Dentsply Sirona. Mike Wittenstein, IBM Global Services’ former eVisionary, who led the company to its first projects in “customer experience design,” will share his market-proven Storymining® Process which has contributed almost $2 billion for his clients.

Renowned speakers like Dr. Alex Yusupov and Dr. Melisa Rathburn make up the clinical education program, covering every case and treatment type: from Class II to surgical, hybrid therapy, advanced diagnostics, robotically-bent wire design, 3D printing, aligner staging, cone beam and Primescan integrations, in-office fabrication, smile design, therapeutic photography, and so much more.

Attendees also have the privilege to be the first ones to get to know new product features released with the latest SureSmile software upgrade. Furthermore, they will experience an inspiring environment that begins with an atmospheric Welcome Reception at the Rooftop Pool with cocktails and hors d’oeuvres and culminates in a gala dinner on the flight deck of the USS Midway, a decorated and now decommissioned aircraft carrier. Winners of Staff Awards, Practice Awards and Best-of-Awards are also invited to an exclusive Staff Advisory Board luncheon with the keynote speaker and Dentsply Sirona executives.

“All of these benefits make this user congress special and more than just a training event,” summed up Eric Bruno, Senior Vice President of the North America Regional Commercial Organization (RCO) at Dentsply Sirona. “The results from last year showed: participants of the event increased their aligner case volume in the following quarter by an average of almost 30 percent compared to the previous quarter. It is an experience that strengthens the entire practice team and will further raise their level of treatment for better patient outcomes.”

You can find more information on SureSmile 2020 at https://suresmileevents.com/


About Dentsply Sirona

Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with over a century of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dental care. Dentsply Sirona’s headquarter is located in Charlotte, North Carolina. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY. Visit www.dentsplysirona.com for more information about Dentsply Sirona and its products.


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