Factors such as the rising prevalence of dental diseases, growing awareness about oral health, growing geriatric population associated with edentulism, and growing number of small/private dental clinics with dental dispensaries are expected to drive the growth of the oral care/oral hygiene market. However, high dependancy on retail/consumer stores serves as a major challenge for the industry.
The toothbrushes & accessories segment is projected to witness the highest growth during the forecast period.
Based on product, the oral care/oral hygiene market is segmented into toothpastes, toothbrushes & accessories, mouthwashes/rinses, denture products, dental accessories/ ancillaries, and dental prosthesis cleaning solutions.The toothbrushes & accessories segment is projected to register the highest CAGR during the forecast period.
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