A toothbrush subscription company has apologised after attracting heavy criticism for a “foul” marketing campaign aimed at first-year students arriving at universities across the UK.
Brushbox admitted that the inclusion of a beer mat with a suggestive image of a woman’s mouth drooling a white substance resembling semen, with the phrase “spit or swallow” on the reverse, was an error of judgment.
The beer mats were included in promotional boxes distributed to first year undergraduates by a company named Dig-In, which said the material was included in boxes sent to around 45,000 students on campuses.
“We are really sorry if anyone has been offended by the promotional image used in the Dig-In boxes. We now realise it was inappropriate and misguided of us to use this type of image as a way to raise awareness of dental health issues,” Brushbox said.
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