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Toothpastes Emerge as Top-selling Oral Care Product Accounting for Over 50% Sales Through 2031: Study

April 6, 2021
by Future Market Insights


Personal care and hygiene has taken vital importance in the lives of consumers. Proper oral appearance has become important attribute to gain hygienic lifestyle. An ESOMAR-certified market research and consulting firm identifies a key trend enabling growth in the oral care market. According to a report a market intelligence report, the oral care market is expected to rise a register growth at a CAGR 5.6% during the forecast period 2021-2031.

The increase in number of cases in dental caries, periodontal diseases, and others has boosted the demand of oral care products. The rising awareness of oral hygiene, government expenditure on dental healthcare, and increasing number of small/private clinics are some of the factors accelerating the growth of the oral care market.

Convenience and comfort are the two pillars supporting rising demand for oral care products. Organic and herbal toothpaste are highly preferred due to their benefits quotient. No added flavours, no chemical used, and easy cleaning have augmented the sales of oral care product in recent times.

Key Takeaways from Oral Care Market Study

  • Global sales of oral care are expected to top US$ 96.1 Bn in 2031
  • Rising expenditure on health and wellness will enable the U.S. account for over 88% of sales in North America
  • The U.K. will register 2.4% y-o-y growth in 2021, after a year of unimpressive growth in 2020
  • The market in Germany is set to witness a CAGR of more than 6% through 2031
  • Sales of oral care across Japan are slated to expand considerably from 2021 to 2031.

“Standards of oral care and beauty amongst men and women and inclination has greatly evolved. As a result the market players are focusing on introducing advanced products or expanding the presence of their brand across geographies, enabling growth in the oral care market,” says an analyst.

Increasing Sales of Electric Toothbrush

The oral care market is categorized into toothbrush, toothpaste, mouthwash, dental floss, denture care, and others in terms of product. The toothbrush segment of oral care market further segmented into two parts which includes manual toothbrush and electric toothbrush.

The toothbrush segment is expected to register the significant growth during the forecast period 2021-2031 with a CAGR of 5.9% due the growing prevalence of electric toothbrush and its technological innovations along with the growing awareness about the oral health and hygiene amongst the population.

Impact of COVID-19 & 2020 Market Analysis

The current pandemic outbreak has imposed numerous challenges on the part of supply side and demand side. The temporary regulation imposed by regional governments to restrict the movement has impacted supply chains drastically. Besides this, the specular shift from discretionary spending to essential goods has further negatively impacted the market growth. Besides this, the change in consumer buying habits has encouraged a shift from store based retailing to online retailing facilitating a wider market reach. However, the market is currently entering into reviving phase across different regions, which is further an indicator that points out towards new opportunities amid economic slowdown.

Who is winning?

Report offers insights into the competitive situation in the oral care market. Some key players in the global oral care market includes Colgate-Palmolive Company, Procter & Gamble Co., Unilever Group, Koninklijke Philips N.V., Johnson & Johnson Limited, GlaxoSmithKline PLC, Amway, Dabur, Splat Global UK Ltd., Kewalraj & Co., Dentaid, Brush with Bamboo,Condor, The Gillette Company, Yangzhou Shuguang Toothbrush Factory, Natusana, Drogasil S.A., G.Barbosa, Royal Brushes Private Limited, and Alsha Hotel Supplies Pvt. Ltd. and others.

The players are aggressively investing to encourage and promote product development with an aim to gain a competitive advantage. They are entering into strategic alliances with others to build and strengthen in house resources and expertise. Colgate-Palmolive Company, Procter & Gamble Co., Unilever Group, Johnson & Johnson Limited, GlaxoSmithKline PLC are amongst the leading brands operating in the market.

These insights are based on a report on Oral Care Market by Future Market Insights


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