Oral Health Group

Word-of-Mouth Still Leads in Dental Referrals

January 1, 2018
by Oral Health

It’s the millennial-aged debate: in-person vs. online. While it may seem that the digital world is winning, that may not be the case in dentistry. It appears using the digital world to attract new patients isn’t all it’s cracked up to be, with 92 per cent of dentists* stating word-of-mouth is still their best source for new patients.

Think about it: the service you’re providing for patients holds a level of trust. While online reviews could begin to shift that 92 per cent, for now patients follow the lead of others in their community, whether it’s a reliable dentist, trendy hairdresser or respected daycare. Take this into account and consider how your team can improve the patient experience at your practice to ensure the message about your practice remains a positive one.

Let us know: How does your practice ensure a positive review?


*Between February and March 2018, RKI, a third party independent research house, conducted a 10-minute online survey of active, practicing non-hospital affiliated dentists and dental specialists on behalf of Oral Health. Using Oral Health’s subscription list, a total of 398 dentists participated in the study (with 219 completing the survey to the end). Assuming a total of 20,000 dentists in Canada (and 398 total completes) the margin of error for the survey is +/- 4.86, 95% CI.

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