ADA Appoints Michael Springer Senior V.P. for Business and Publishing

Michael Springer, who has served as the American Dental Association’s Managing Vice President for Publishing since 2010, has been appointed to the position of Senior Vice President for Business and Publishing.

In this new role, Mr. Springer will be responsible for leading the business development activities of the American Dental Association (ADA), both for new business activities across the Association and for existing business units comprising Publishing, Corporate Relations, and Conferences and Continuing Education. These three divisions account for nearly half of the ADA’s non-dues revenue and in-kind contributions.

“In his tenure at the ADA, Michael has excelled at introducing new products and innovations during a time of dramatic transformation in the information and dental industries,” said Kathleen T. O’Loughlin, D.M.D., executive director and chief operating officer of the ADA. “He brings a wealth of knowledge and experience to his new position, and I am confident he will be very successful in his new venture.”

Prior to joining the ADA, Mr. Springer worked for the American Academy of Family Physicians, working closely with corporate relations and other division to develop strategic partnerships with both professional and consumer companies. Prior to that, he served as president and CEO of American Hospital Publishing, Inc., and was senior vice president of business development for an Internet health care company.

His new position will be responsible for overseeing the ADA’s annual product strategy (in close collaboration with Membership) and for identifying business opportunities for new and existing ADA products and services with high member value, dues revenue and/or non-dues revenue growth.

“I look forward to this new challenge,” said Mr. Springer. “The ADA offers a great deal to its members, and I feel that I can make a strong contribution to the organization moving forward. It is a great honor to serve in this position for America’s leading advocate for oral health.”

About the American Dental Association
The not-for-profit ADA is the nation’s largest dental association, representing 157,000 dentist members. The premier source of oral health information, the ADA has advocated for the public’s health and promoted the art and science of dentistry since 1859. The ADA’s state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. The monthly The Journal of the American Dental Association (JADA) is the ADA’s flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit For more information on oral health, including prevention, care and treatment of dental disease, visit the ADA’s consumer website

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