Braces are big business.
According to the British Orthodontic Society (BOS), three quarters of their members say they’re seeing more grown-ups coming through their doors.
Amid the rush to keep pace with demand, many have been expanding and buying new equipment – a trend that saw Barclays bank almost double its loans to dentists in two years.
Some say the gleaming smiles seen on Instagram feeds and reality TV shows are behind the rise, while others say it’s just become more socially acceptable for adults to wear them.
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