Announcing the IPS Empress Direct Road Tour!

Ivoclar Vivadent Announces IPS Empress® Direct Road Tour

Hands-on Composite Course Features Renowned Clinicians


Amherst, NY (February, 2010) – Ivoclar Vivadent is pleased to announce its 2010 IPS Empress Direct Road Tour. These in-depth Continuing Education programs are scheduled across the United States and Canada and will include comprehensive lectures and hands-on components so participants can master the use of IPS Empress Direct.

IPS Empress Direct is a light-curing, nano-hybrid composite that demonstrates exceptional handling properties for achieving consistent anterior esthetics, similar to ceramics, but with the on-demand ease of composite. Based on the latest technology, IPS Empress Direct features a broad range of true-to-nature™ dentin and enamel shades, as well as translucencies and opacities that create limitless opportunities for realizing esthetic results for all indications, including those in the posterior segment.

“We are honored to have such an esteemed group of clinicians leading these CE programs and demonstrating the simplicity with which IPS Empress Direct can be used to achieve superior esthetic and functional direct restorations,” said Lisa Stronka, marketing manager for IPS Empress Direct.


Drs. Robert Lowe, Ed Lowe, Doug Lambert, Chris Ramsey, Rob Ritter, Ron Goodlin, Elliot Mechanic, and Wilson Kwong are among the instructors scheduled on the tour.

The program fee is $399 (US) or $450 (CA) and participants will receive 6 CE Credits. The lecture and hands-on programs will emphasize the versatility of IPS Empress Direct and provide an overview of the material’s chemistry, explain the rationale for different enamel and dentin formulas, outline indications for use, and demonstrate techniques for conserving natural tooth structure.  All participants will also receive an Empress Direct Tour Kit which includes a variety of materials and accessories for direct composite restorations.

For additional information or to register, please go to:

 For more information, call 1-800-533-6825 in the U.S.,

1-800-263-8182 in Canada.