Oral Health Group

Brasseler USA Launches New E-Commerce Experience: Shop.BrasselerUSA.com

September 7, 2017
by Brasseler USA

Brasseler USA, a leading provider of dental instrumentation, launched today a new e-commerce experience: Shop.BrasselerUSA.com. The all new, mobile-friendly Shop.BrasselerUSA.com introduces a completely refreshed shopping experience with enhanced search features, expanded product information, and an easy-to-navigate interface.

“Brasseler USA’s new e-commerce platform further embodies the Company’s ‘By Your Side’ commitment by satisfying the constantly evolving needs of dental professionals and their desire to access our wide range of dental instrumentation whenever and wherever,” says Marc Gordon, Vice President and General Manager.

Enhanced search features allow dental professionals to find what they need, quickly and easily. Shoppers can search for a product by name, product number, category or even a specific product attribute. What’s more, type-ahead search results complete with product images makes searching simple, and choosing the right product is now easier than ever with a new product comparison tool.

In addition, richer product information on the new site provides details such as size, shape, grit and procedure, along with enhanced descriptions, supporting documentation, and videos. Everything shoppers need is all in one place—dental professionals no longer have to filter through multiple websites to obtain the information they want.

Shop.BrasselerUSA.com’s new, responsive design is ready for use on digital devices of all shapes and sizes, including phones and tablets. Dental professionals can order what they need, when they need it, whether at the office, at home, or on the go. A modern design and straightforward navigation make the site familiar and easy to use.

“We focused our efforts to develop a site based upon user feedback in order to exceed expectations,” remarked Ryan Dew, Brasseler USA’s Director of Administration. “We believe Shop.BrasselerUSA.com delivers not only a superior experience over other e-commerce sites in the dental industry, it’s actually comparable to the e-commerce giants we as consumers buy from regularly.”

For more information about Brasseler USA’s new e-commerce site, visit Shop.BrasselerUSA.com.

About Brasseler USA®
Brasseler USA® is a leading ISO Certified healthcare company, providing quality instrumentation to healthcare professionals for use in restorative dentistry, endodontics, oral surgery and oral hygiene. Over the past 40 years, Brasseler USA has developed a reputation as an innovative market leader in diamonds, carbides, polishers, endodontics, hand instruments, and handpieces. Today, Brasseler USA offers the most comprehensive assortment of instruments and handpieces under one brand in the world. For more information, please visit www.BrasselerUSA.com.