Brush Buddies expands Singing Toothbrush category with hits by chart-topping music group.
December 5, 2012
by Brush Buddies
Brushing your teeth is about to become sexy, as Bravado, the world’s leading global music merchandising company, and Brush Buddies, the world’s leading provider of singing toothbrushes, announce LMFAO as the newest music group to join the successful line of Brush Buddies Singing Toothbrushes. The announcement is made today by Tom Bennett, Chief Executive Officer of Bravado, and Anish Patel, Chief Executive Officer of Brush Buddies.
The Brush Buddies LMFAO Singing Toothbrush plays two of the duo’s chart-topping hits, “Sexy & I Know It” and “Party Rock Anthem” – songs whose music videos have a combined total of more than 745 million views online. The toothbrush plays each song for two minutes, the dentist recommended length of time to brush.
Brush Buddies created the singing toothbrush category during the summer of 2011 with the launch of their first artist, Justin Bieber, then quickly expanded the line with new songs by Bieber and by adding Lady Gaga as a new artist.
“Bravado is excited to expand our partnership with Brush Buddies; the category leader in singing toothbrushes,” states Bennett. “Brush Buddies proprietary technology delivers high-quality music with their products which makes them the partner-of-choice for our artists. We’re confident that LMFAO fans will be just as excited.”
“We are thrilled to announce LMFAO as a music group in our portfolio,” states Patel. “Brush Buddies continues to represent our artists with products that reflect their individual style and with innovative packaging that allows consumers to play music directly from the brush while in the package.”
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Bravado, the only global, 360 degree full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new and established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through Web-based stores. Bravado also licenses rights to an extensive network of third-party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world’s largest record company, as well as the group’s significant marketing strength. Bravado artists include The Rolling Stones, Lady Gaga, Michael Jackson, Justin Bieber, Paul McCartney, Eminem, Kanye West, Metallica, Katy Perry, Guns ‘N Roses, Red Hot Chili Peppers, Green Day, The Killers and Black Sabbath among many others.
About Brush Buddies
Brush Buddies is the world’s leading provider of entertaining and educational oral care products for people of all ages. The Brush Buddies brand includes Singing toothbrushes, featuring chart-topping hits by Justin Bieber and Lady Gaga; Sonic toothbrushes, which clean with 30,000 stokes-per-minute; Talking toothbrushes, designed as five characters to teach young brushers proper technique; Poppin’ toothbrushes, designed as five animal characters whose brush heads pop with action and Standard toothbrushes, designed as three whimsical characters fit for smaller hands.