December 12, 2007
by Oral Health
INTRODUCING CREST PRO-HEALTH ORAL RINSE:
THE FINAL STEP TO A COMPLETE ORAL HEALTH ROUTINE
Crest introduces its first mouthwash Crest
Pro-Health Rinse which provides the same types of oral health benefits as Listerine and kills 99 per cent of germs* that can cause plaque, gingivitis and bad breath, all without the burning sensation of alcohol. Crest Pro-Health Rinse is an alcohol-free antibacterial mouthrinse which contains high bioavailable 0.07% cetylpyridinium chloride (CPC), a clinically proven bactericidal agent.
Crest Pro-Health rinse kills a broad range of bacteria commonly associated with plaque and
?Campylobacter rectus?Streptococcus sanguinis
“Crest’s first mouthwash provides patients with an alcohol-free formula that makes daily rinsing an enjoyable experience,” says David Grisim, Marketing Manager, P&G Canada Oral Care. “After more than ten years of development and testing, Crest Pro-Health Rinse provides oral health benefits recognized by the Canadian Dental Association without the intense experience of alcohol, making it easier for patients to use twice a day.”
“Rinsing can be a beneficial part of the daily oral care regimen; however, the leading mouthwash contains 21.6 per cent alcohol. The alcohol can cause a burning sensation, which may discourage some patients from using it regularly, and from rinsing for the recommended 30 seconds,” says Dr. Robert Gerlach.
“The result is that some patients may not get the oral health benefits that they may need from a mouthwash. Crest Pro-Health’s alcohol-free formula is an exciting development because patients can readily comply with their rinsing routine and can improve their oral health in the process.”
Crest Pro-Health Rinse delivers these important oral health benefits:
The key to Crest Pro-Health Rinse’s benefit is its no-alcohol formulation containing Cetylpyridinium Chloride (CPC). A safe and effective ingredient, CPC has been used in other mouthwash brands for years to help fight bad breath. Formulating CPC to provide therapeutic benefits has proven more challenging, as other ingredients in the formula may block its efficacy. “The innovation is that Crest Pro-Health’s formula unlocks more of CPC’s potential to fight germs that can cause plaque and gingivitis,” says Matt Doyle, PhD, Procter & Gamble Oral Care Product Development. “CPC, a positively charged compound, is attracted to negatively-charged cell membrane of bacteria like the way that a magnet is drawn to metal. It binds itself to the germ’s surface and causes it to break down. The end result is plaque and gingivitis reduction benefits without the burning sensation of alcohol.”
CREST FAMILY OF PRODUCTS:
Crest Pro-Health Rinse is the latest addition to a comprehensive collection of oral care products including Crest Whitestrips, Crest Pro Health Toothpaste, Crest Whitening Expressions and Crest Glide Floss. It is now available to dental professionals nationwide.
For more information on Crest Pro-Health Rinse, please visit www.dentalcare.com.