Business Executive, Author and Renowned Marketing and Branding Expert Daymond John Will Discuss how to Better Brand Yourself and Your Dental Practice
Sirona Dental, Inc., the company that pioneered digital dentistry, announced today that awardwinning business executive and star of ABC’s “Shark Tank”, Daymond John will speak at Sirona’s SIROWORLD Celebration kickoff event scheduled Nov. 29th during the Greater New York Dental
Meeting. 
This SIROWORLD Celebration event, the first of several events leading up to the annual event in Orlando in August 2016, will take place at The Times Center, located in the heart of New York’s vibrant Times Square at 242 W 41st St. between 7th and 8th Avenues. Mr. John will discuss his path to success and key concepts in becoming a connoisseur in one’s own practice. Attendees will gain indepth insight into how personal brand affects all aspects of life, including personal branding and the branding of your dental practice, products and concepts. “Consistently, Sirona strives to provide dental products that improve the patient experience and benefit the practice lifestyle,” said Sirona Dental, Inc. President Michael Augins. “It makes sense that we would also give dental professionals the business tools needed to enhance their brand and product offerings to further their success. Daymond John has proved himself as an innovator in industry and a formidable business mogul whose insight will motivate and inspire attendees.”
Additionally, Dr. Mike DiTolla will discuss the latest technology advancements in dentistry, and Fred Joyal of 1800DENTIST will share how dentists can take their current social media strategy, tactics and implementation to the next level of
customer engagement, profitability and ROI.
“SIROWORLD members need a wide variety of skills both clinical and in business,” said Augins. “Not only will attendees walk away with business techniques to improve their practice, they will also leave the event with information that will help
them increase practice productivity and tips to successfully use social media to further enhance their dental practice.”
SIROWORLD is a membershipbased community in which likeminded visionaries gather as part of the largest network of technologydriven dental professionals. The perks that coincide with a membership are undeniably beneficial. Included in a
membership are access to the annual SIROWORLD event and to educational events at major US trade shows, optional VIP access/reserved seating and eligibility for special trips (e.g. IDS visit or Sirona Bensheim visit), opportunities to learn from and connect with the greatest minds in digital dentistry, enjoy exclusive Alist entertainment events, connect with peers, and the opportunity to be among the first to learn about new software and updated technologies from Sirona.
About Sirona Dental, Inc.
Sirona, the dental technology leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC®), digital
intraoral, panoramic and 3D imaging systems, dental treatment centers, and handpieces. Visit www.sironausa.com for more information about Sirona and its products.
