January 19, 2018
by Dentsply Sirona
Dentsply Sirona social media channels are among the most successful in the dental sector: The company’s various Facebook sites have more than 500,000 followers and the Dentsply Sirona channel has more than 7,000 subscribers on YouTube. A new milestone of two million views has now been reached on YouTube. The concept of presenting Dentsply Sirona solutions with technical, but entertaining contents has proven successful.
Two million YouTube clicks in just over five years are clear evidence that social media are effective in the dental market. Dentsply Sirona has a wide program on YouTube: unusual product videos, tutorials on Dentsply Sirona solutions, engaging reporting on events, and profiles of customers and employees. And viewers appreciate all this – the channel now has more than 7,000 subscribers.
“We wanted to get closer to our customers. We discovered that they wanted more easily understandable information about our high-tech products, which often need to be explained,” observed Dr. Jürgen Serafin, Corporate Vice President Marketing. “Our experience that moving images are especially suitable for this prompted us to integrate social media, especially YouTube, in our product and corporate communication.”
Technical topics and entertaining stories
The range of topics has become even larger in the last year and a half. The merger of DENTSPLY and Sirona led to the rebranding of the channel and the addition of new topics. Therefore, the Dentsply Sirona YouTube channel now offers a variety of product areas that is unique in the dental market, with the corresponding information presented in different formats. One highlight was the video of an implant treatment that was originally streamed live, which was viewed by more than 35,000 people around the world who left many comments and likes. Last year, the CEREC video clip with the music from Vivaldi’s “Four Seasons” became a small hit on YouTube with more than 120,000 views.
Andreas Blauig, responsible for the company’s YouTube channel, explains its success in these words: “The videos give simple, comprehensible explanations for complex technical processes, provide background information, and in particular, show emotions – that is effective.” The success on YouTube can also be seen in the viewing time per video: “Our clips are viewed for an average of 1:52 minutes. This confirms to us that people like our contents and method of presentation,” noted Andreas Blauig. As a way of saying thank you to its subscribers, Dentsply Sirona has made a “Best of” video: https://youtu.be/KsHAeAGaRrM
ABOUT DENTSPLY SIRONA
Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. As The Dental Solutions Company, Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better, safer and faster dentistry. Dentsply Sirona’s global headquarters is located in York, Pennsylvania, and the international headquarters is based in Salzburg, Austria. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY. Visit www.dentsplysirona.com for more information about Dentsply Sirona and its products.
This information and any attachment thereto contains “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance. These forward-looking statements reflect views and assumptions regarding expectations and projections about future events and are based on currently available information or information available on the date of any document incorporated by reference. You can generally identify these forward-looking statements by the use of words such as “may,” “could,” “estimate,” “will,” “believe,” “anticipate,” “think,” “intend,” “expect,” “project,” “plan,” “target,” “forecast”, and similar words and expressions. However, these words are not the exclusive means of identifying such statements. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements and may include statements relating to future revenues, expenses, margins, profitability, net income/(loss), earnings per share and other measures of results of operations and the prospects of future growth of our business. These forward-looking statements are inherently subject to uncertainties, risks and changes in circumstances that are difficult to predict. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental products and services, pricing, future sales volume of the Company’s products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, our ability to integrate the businesses of Dentsply Sirona, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company and Dentsply Sirona in their public filings, including in their Annual Reports on Form 10-K and in their reports on Forms 10-Q and 8-K filed with the Securities and Exchange Commission.
Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. Except as required by law, the Company does not assume any obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.
read more >>