Announced today just in time for April Oral Health month, Extra Professional™ gum and “Dentists Without Borders.org”, one of Canada’s leading charitable dental organizations have partnered to bring free dental care to those in need all around the world. Now consumers will not only have that clean feeling while chewing Extra Professional™ gum but they also have the opportunity to pass on a smile in a developing country.
“We understand the importance of having a clean and healthy smile and are proud to partner with an organization that shares the same core values as the Extra Professional™ brand,” says Dan Alvo, Director of Marketing. “We’re extremely thrilled to make a donation to “Dentists Without Borders.org” and offer our consumers the great-tasting gum they’ve always trusted, knowing a portion of the proceeds have the potential to change someone’s life.”
“Dentists Without Borders.org” is an international volunteer organization that has been providing free dental care since 2003. Throughout the year “Dentists Without Borders.org” will be travelling to regions around the world to provide restorative, perio, extractions, prophy and fluoridation treatments to those who have no way of reaching a dentist.
“I’ve seen people who were in so much pain because they simply had no access to dental treatment and it’s truly amazing to see them smile after receiving treatment,” says Dr. Sharma, President of “Dentists Without Borders.org.”
Extra Professional™ gum is available in four great-tasting flavours – Peppermint, Spearmint, Bubblemint® and White Cool Ice™. Chewing Extra Professional™ gum is now twofold during the month of April; consumers can clean their teeth in a way they can feel while chewing the sugar-free gum and they can make an impact in someone’s life by helping to generate smiles free of discomfort. Extra Professional™ gum is available at retailers across the country for a suggested retail price of $1.79 (single, 14-piece pack) and $4.19 (multipack with 3, 14-piece packs).
Extra Professional™. We help you smile. You help them smile.
For more information, please:
· Visit www.wrigley.com
· Visit www.dentistswithoutborders.org
About Wrigley
Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies and lollipops. The company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands — Juicy Fruit, Spearmint, and Altoids — have heritages stretching back more than a century. Other well-loved Wrigley brands include Wrigley’s Excel, Extra Professional, Life Savers, Starburst, 5, Doublemint, Big Red, Winterfresh, and Orbit. Wrigley is headquartered in Chicago, IL and operates as a subsidiary of Mars, Incorporated, based in McLean, VA, with Mars Canada Inc. offices in two greater Toronto area (GTA) communities: the confectionery plant in Newmarket, ON, and the pet and food plants in Bolton, ON. Mars is a $30-billion, family-owned company that produces some of the world’s leading confectionary, food and pet-care products and has growing beverages and health businesses.
About “Dentists Without Borders.org”
“Dentists Without Borders.org” is a registered non-profit charitable international volunteer organization started in 2003. Since then the organization had the opportunity to interact and communicate with numerous professionals and other non-profit organizations around the world. “Dentists Without Borders.org” provides restorative, perio, extractions, prophy and fluoridation treatments to those who have no access to dental care in underdeveloped nations around the world.
