Focus on Global Dental Health: MSL New Lead PR Agency for Dentsply Sirona

On January 1, 2018, MSL began as the new lead global PR agency for Dentsply Sirona, the market and innovation leader for dental products and technologies. In addition to technical communication, the MSL team is responsible for strategic communication consulting for cross-divisional projects and for continuously promoting innovative communication approaches. Internal and external communication is very important at Dentsply Sirona, as is demonstrated by its very close contact with the trade and general press as well as a strong commitment to all relevant social media channels. 

“What was particularly impressive about the MSL pitch was the combination of many years of experience both in specialized communication and in the dental sector and their fresh ideas outside the familiar B2B PR box. Because we communicate on a global scale, it was also important for us to know that we can rely on MSL’s global network. And the fact that we already have a successful working relationship with Publicis Pixelpark and Saatchi & Saatchi of the Publicis group that can create synergies was yet another determining factor in this decision”, says Marion Par-Weixlberger, Director Corporate Communications and Public Relations at Dentsply Sirona in Salzburg.

The core German MSL team with offices in Frankfurt, Berlin, Munich, and Hamburg will assume responsibility for the direction and networking of international initiatives in addition to targeted media contacts.

“We are proud of our success in gaining the confidence of Dentsply Sirona – The Dental Solutions CompanyTM ‒ the world’s largest manufacturer and innovation leader of dental products and technologies for dentists and dental technicians. Dentsply Sirona has long been one of the major clients we wished to attract – especially because of the company’s responsive, bold approach to communication, both offline and online. We look forward to supporting Dentsply Sirona actively in dialogue with its important multipliers and stakeholders, and enhancing recognition of its innovative solutions for better, safer, faster dentistry”, says Birgit Söllner, Managing Director at MSL.

Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with over a century of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands.  As The Dental Solutions Company™, Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better, safer and faster dental care. Dentsply Sirona’s global headquarters is located in York, Pennsylvania, and the international headquarters is based in Salzburg, Austria. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY. 

Visit for more information about Dentsply Sirona and its products.

MSL advises German and international companies and institutions on public relations and reputation issues. The company is part of the MSLGROUP, one of the five largest PR networks in the world with some 3,000 employees in over 100 locations. MSL employs 65 consultants in Berlin, Frankfurt, Hamburg, and Munich. The agency is managed by Dr. Wigan Salazar (CEO), Axel Wallrabenstein (Chairman), Martin Dohmen (Chief Strategy Officer), Beatrice Seibel (Chief Financial Officer), and Managing Directors Kirsten Leinert, Christoph Moosbauer, and Birgit Söllner.

This information and any attachment thereto contains “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance. These forward-looking statements reflect views and assumptions regarding expectations and projections about future events and are based on currently available information or information available on the date of any document incorporated by reference. You can generally identify these forward-looking statements by the use of words such as “may,” “could,” “estimate,” “will,” “believe,” “anticipate,” “think,” “intend,” “expect,” “project,” “plan,” “target,” “forecast”, and similar words and expressions. However, these words are not the exclusive means of identifying such statements. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements and may include statements relating to future revenues, expenses, margins, profitability, net income/(loss), earnings per share and other measures of results of operations and the prospects of future growth of our business. These forward-looking statements are inherently subject to uncertainties, risks and changes in circumstances that are difficult to predict. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental products and services, pricing, future sales volume of the Company’s products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, our ability to integrate the businesses of Dentsply Sirona, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company and Dentsply Sirona in their public filings, including in their Annual Reports on Form 10-K and in their reports on Forms 10-Q and 8-K filed with the Securities and Exchange Commission.

Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. Except as required by law, the Company does not assume any obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.