Highlights from the 147th Annual Session of the ADA

The recent ADA Meeting in Las Vegas, Nevada was a resounding success!

Total attendance topped just over 40,000 with 12,308 dentists, 9,995 dental team members and over 17,000 exhibitors, dental industry members and others!

Attendees were kept busy, with more than 300 scientific sessions. The Dental Marketplace featured product offerings from more than 700 exhibitors, with lots of new and innovative products on view.

The “Distinguished Speaker Series”, sponsored by Johnson & Johnson, was most enjoyable. The first morning featured a presentation by Sir Richard Branson, entrepreneur and adventurer. He was followed the next day by Las Vegas magician and entertainer Rick Thomas,who performed some electrifying sleight of hand. Then the audience was treated to a talk from Ted Koppel, veteran reporter, former “Nightline” anchor and 42-year ABC News veteran.

Speaking of new products, we saw many exciting things at the ADA. Here are just a few highlights:

Oral-B announced the launch of “Oral-B Vitality”, a new toothbrush line that makes Oral-B’s oscillating-rotating technology available to consumers for under $25.00.The introduction of this line of innovative toothbrushes marks the first time that such technology is available to consumers at an affordable price point.

Nobel Biocare introduced a number of new products further strengthening the company’s “Easy Esthetics” range of restorative esthetic solutions.The new products include extensions to the line of Procera all-ceramic individualized crowns, bridges, laminates, and abutments and an updated version of the Procera CAD software–all designed to offer dental professionals custom-made metal-free,long-lasting esthetic solutions for all their patients.

Discus Dental announced its latest innovation in chairside, light-activated teeth whitening–“Zoom! Advanced Power”. The “Zoom! Advanced Power” treatment is completed in three 15-minute sessions combining a light source with a 25% hydrogen peroxide gel. According to President and CEO, Robert Hayman, “Zoom! Advanced Power achieves the goal of helping patients achieve the brightest, whitest teeth possible.”

Dent-X, a division of AFP Imaging, was showing off their latest product, the “NewTom 3G” Cone Beam CT 3D Dental Imaging System. According to the company, in just 36 seconds, the “NewTom 3G” acquires 360 x-rays, giving more data and more detail, with less radiation exposure. By adding a 3rd dimension to patient evaluation, dentists should be able to diagnose more effectively.

Align Technology, the inventor of the “Invisalign” system, announced a phased rollout of “ClinAdvisor”, a new suite of software tools designed to make Invisalign case selection, submission and review processes more efficient for doctors. According to the company, “ClinAdvisor” combines goal-based treatment planning with case assessment tools to give new and experienced doctors the clinical confidence they need to treat more patients with the Invisalign system.

As we say, these are just a few highlights of the many innovative and exciting product offerings on view at the ADA.

Be sure to visit their website, www.ada.org for more information. Hope to see you next year at the 148th ADA in San Francisco!