Hu-Friedy and Electro Medical Systems Form Strategic Alliance

Hu-Friedy, a global leader in the manufacturing of dental instruments and products, and Switzerland-based Electro Medical Systems (EMS) today announced a strategic alliance to deliver the most clinically advanced prophylaxis protocol to the U.S. and Canadian markets by leveraging Hu-Friedy’s heritage in high-quality hand instrumentation, coupled with best-in-class EMS offerings in Piezo power scaling and air polishing.

With this new alliance, Hu-Friedy is now the exclusive U.S. and Canadian distributor of EMS Piezon® power scaling technology, as well as AIR-FLOW® air polishing products. Combining these technologies with Hu-Friedy’s extensive line of hand scaling instruments offers clinicians access to the most comprehensive prophylaxis treatment methods, backed by legendary Hu-Friedy service and support.

While distribution is a key component of this strategic alliance, the partnership will extend into other areas including clinical education, evidence-based research and Key Opinion Leader partnerships.

“This alliance not only adds exceptional technology to our product portfolio, but allows Hu-Friedy to change the game of prophylaxis in the U.S. and Canada,” said Ken Serota, President of Hu-Friedy. “As the only company to offer products for hand scaling, piezoelectric power scaling and air polishing, we are now uniquely positioned to help clinicians deliver the highest level of prophylaxis care to their patients.”

In terms of the cultural fit with EMS, Serota goes on to state, “Hu-Friedy actively searched worldwide for a partner with similar values and a shared emphasis on helping clinicians perform at their best. With EMS, we have a partner who shares our commitment to innovation, quality and education.”

Also commenting on the synergies of the alliance, Antoine Preisig, CEO of EMS said, “With nearly 140 years of combined experience and clinically proven products and processes, Hu-Friedy and EMS are ideally situated to provide clinicians and patients with the most effective, comfortable and economic prohylaxis protocol. EMS has a strong heritage of precision engineering and award-winning product design, which makes our state-of the-art Piezon power scaling and air polishing products the perfect complement to Hu-Friedy’s product portfolio.”

The Hu-Friedy EMS Piezon® power scaling products combine the precision of piezo technology, uniform power output and ergonomics in four devices that will optimize treatment efficiency and increase both patient and clinician comfort. These products can be used in even the most difficult or sensitive cases, including sub-gingival fine scaling, implant maintenance and endodontic treatments.

The Hu-Friedy EMS AIR-FLOW® family of air polishing products delivers the most advanced and effective method for supra and subgingival biofilm and stain removal, utilizing Swiss, precision-engineered technology and soft impact powders. When used subgingivally, the AIR-FLOW devices and powders can reduce periodontal pocket depth, remove biofilm and help prevent peri-implant diseases.

Power equipment and accessories included in this agreement are: Piezon® 250 scaler, Piezon® 150 scaler, Piezon® Master 700 scaler, AIR-FLOW Master®, AIR-FLOW Master Piezon® combination unit, AIR-FLOW® S2 combination unit, AIR-FLOW® S1 air polishing unit, AIR-FLOW® handy 3.0 air polishing unit, AIR-FLOW® handy 3.0 PERIO air polishing unit, AIR-FLOW® air polishing powders and piezo tips.

AIR-FLOW handy 3.0 PERIO      AIR-FLOW handy 3.0


AIR-FLOW Master Piezon   AIR-FLOW Powder Classic


 AIR-FLOW S2                                 Air-Flow_Powder COMFORT


Air-Flow_Powder PERIO              Piezon 150  


Piezon 250 


Hu-Friedy will introduce multiple AIR-FLOW® and Piezon products throughout the year, with the full product suite available by year end. Products that are currently available can be found at

About Hu-Friedy
Founded in Chicago in 1908, Hu-Friedy Manufacturing Company, LLC helps dental professionals perform at their best by producing dental instruments and products designed to function as an extension of each practitioner’s particular skill. Its products, hand-crafted by highly-skilled artisans, are known for their precision, performance, longevity, reliability and quality. Headquartered in Chicago, Hu-Friedy products are distributed in more than 75 countries and the company maintains offices in Rotterdam, Tuttlingen, Germany, Milan, Shanghai and Tokyo. For more information, visit

About Electro Medical Systems (EMS)
EMS, based in the region of Lake Geneva, was founded in 1981 in Switzerland’s Vallee de Joux, a valley known for watchmaking masterpieces for more than 200 years. EMS nurtures this tradition of Swiss precision and relentless innovation within its own laboratories and R&D departments, but also through cooperation with outstanding schools and universities like the top-ranked Swiss research institute EPFL. This constant strive for perfection has made EMS a market leader in the development, manufacturing and distribution of evidence-based medical precision equipment in the fields of urology, pain management and dental prophylaxis. For more information, visit