April 3, 2014
by LED Dental Ltd.
Built on its strong diagnostic foundation, the company’s brand initiative further demonstrates growth to support practitioners’ needs
LED Dental Ltd. (“LED Dental” or the “Company”) today announced its new brand initiative to further the company’s goal of providing advanced imaging technologies to dental and specialty practices in the United States and Canada. A wholly-owned subsidiary of LED Medical Diagnostics Inc., LED Dental announces the launch of a new product division known as “LED Imaging” to reflect the company’s movement further into the dental imaging category. This news comes shortly on the heels of the company’s recent expansions of its senior leadership team, including appointing key industry leaders Lamar Roberts and Dr. Jeffrey Brooks to the positions of president and vice president of imaging, respectively.
The branding initiative will include a new logo to further unify the business under the LED Imaging name. Backed by an experienced senior leadership team, led by Dr. David Gane, the entire company is dedicated to a premium level of service and support before, during and after products are sold.
“Our number one goal is to provide practitioners with best-in-class imaging technology and the service and support they deserve,” said Dr. Jeffrey Brooks. “Our customers can expect a hassle-free experience when it comes to the purchase, installation and support of our products – we’re going to be there for them every step of the way.”
In addition to its entrance into new imaging product categories, the Company will remain committed to the success and further development of its award-winning VELscope® Vx Enhanced Oral Assessment System. The VELscope® Vx is the world’s most frequently used adjunctive technology when screening for oral mucosal tissue anomalies, including early stage oral cancer and pre-cancer. Since launching in 2006, there have been more than 12,000 units sold and 25 million scans completed. Recently, the VELscope® Vx was used by the Seattle Mariners Major League Baseball ® (MLB ®) team to screen the team’s players for oral cancer during spring training.
“We’re very excited about our new commitment to an expanded portfolio of digital imaging technologies and we’re looking forward to the bright future that lies ahead,” said Lamar Roberts. “Our new brand initiative, logo and upcoming product launches further demonstrate our dedication to becoming a leading player in the dental industry.”
About LED Dental Ltd.
Based in Atlanta, Ga., LED Dental Ltd. is a whollyowned subsidiary of LED Medical Diagnostics Inc. Backed by an experienced leadership team dedicated to a higher level of service and support, LED Dental offers advanced diagnostic imaging equipment that seamlessly integrates into dental practices. The Company is committed to providing dental practitioners with the best technology available by identifying and adding strong products to its growing portfolio. Additionally, the company manufactures the award-winning VELscope® Vx Enhanced Oral Assessment System, the first system in the world to apply tissue fluorescence visualization technology to the oral cavity. The VELscope® Vx is now used to conduct more screenings for oral cancer and other oral diseases than any other adjunctive device. For more information, call 888.541.4614 or visit www.leddental.com.
About LED Medical Diagnostics Inc.
Founded in 2003 and headquartered in Burnaby, British Columbia, Canada, LED Medical Diagnostics Inc. is a leading developer of LEDbased visualization technologies for the medical industry. The Company is currently listed on the Toronto Stock Exchange (TSXV) under the symbol “LMD,” the OTCQX under the symbol “LEDIF,” as well as the Frankfurt Stock Exchange under the symbol “LME.” For more information, visit www.ledmd.com.