Nobel Biocare Appoints New Head of Global Marketing & Products


Nobel Biocare today announced that Hans Geiselhöringer has been appointed Executive Vice President Global Marketing & Products and a member of the Executive Committee (EC) as of 10 February 2010.

Hans Geiselhöringer will take over the position from Robert Gottlander, who has been appointed Global Head of Key Account Management to support the growing number of Nobel Biocare key customers globally.

 Hans Geiselhöringer (German, 1968) is a certified dental technician. He further holds a certification in anaplastology and epithetics and graduated in technical business administration from the IHK in Germany. During his career as a dental professional Hans Geiselhöringer specialized in dental laboratory management, implantology and ceramics. In 1998, he founded his own dental laboratory specializing in implantology, anaplastology, functional and esthetic reconstruction, and imaging technologies. In 2004 he expanded his laboratory business internationally. Since 2008 he has been heading the company’s NobelProcera business and developed it into the most comprehensive CAD/CAM offer on the market today. Hans Geiselhöringer has published a wide range of articles about CAD/CAM dentistry, digital dentistry, prosthetics restorations and prosthetic manufacturing processes. He is a member of various international dental associations and a member of several review boards at international dental publications.

 Robert Gottlander (Sweden, 1956) is a trained orthodontist. He has extensive experience within the dental industry and has held several management positions within Nobel Biocare over the past 25 years. Robert Gottlander will remain a member of the Executive Committee (EC).

 Domenico Scala, CEO Nobel Biocare: “With Hans Geiselhöringer I am very pleased to appoint a new leader who combines broad expertise in the dental profession with a strong understanding of the dental market. Hans has been instrumental in advancing our NobelProcera technology and broadening our product and material offer over the last two years. Robert, who has successfully led the marketing function over the last five years, will concentrate on our increasing number of key accounts. Both appointments support our drive to increase customer focus and to be the partner of choice in dentistry.”



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