Smile to the Max Patient Website Launched

Ivoclar Vivadent today announced the launch of its new website,, which provides consumers with easy-to-understand information about IPS e.max, a leading metal-free esthetic dental treatment. The website features nine real-world men and women who transformed their own smiles and lives with IPS e.max®, and also serves as a comprehensive resource for dentists, laboratories and especially patients who are interested in improving their smiles. This new website shows today’s dental consumers that it’s never been easier for them to have the attractive and healthy smile they’ve always wanted.

“The Smile to the Max website is a wonderful resource for our dentist and laboratory partners,” said Dr. Michael Gaglio, Vice President of Marketing for Ivoclar Vivadent. “They now have the opportunity to help educate patients on the benefits of IPS e.max. Now is a great time for patients to consider upgrading their smile, and the Smile to the Max website provides all of the information and motivation that patients need in order to take the first step.”

Smile to the Max visitors will learn all about IPS e.max, which can help improve smiles anywhere from fixing discolored or stained teeth, to correcting crooked, chipped, or decayed teeth and much more. explains the treatment process from start to finish, which can involve changing as little or as much as is desired, depending on how patients want to maximize their smile.

“I am excited to be a part of the Smile to the Max campaign as it allowed me to share my story and tell the world how IPS e.max helped me become a more confident person at home and in the work place,” said Tim a native of Chicago, IL. “Now, I smile all the time!”

About IPS e.max
IPS e.max is the leading all-ceramic material used in dentistry today. With nearly 10 years of clinical evidence to support its tremendous success rates, IPS e.max is the versatile metal-free material for veneers, crowns, bridges, or implant restorations that create beautiful, healthy smiles. For maximizing smiles, it’s IPS e.max.

About Ivoclar Vivadent
Ivoclar Vivadent is a global leader in innovative materials and processes for quality, esthetic dentistry. The company employs more than 2500 people and operates in over 100 countries throughout the world. Ivoclar Vivadent is headquartered in Schaan, Liechtenstein. Its North American headquarters is based in Amherst, NY.

For further information, please contact:

John Isherwood
Ivoclar Vividaent
Tel.: 716-691-2233