Tri Hawk Unveils New Marketing Campaign
Dental Bur Innovator Targets “The Bur Connoisseur”
MORRISBURG, Ontario—March 10, 2010—Tri Hawk Corporation recently unveiled a new multi-faceted corporate marketing campaign for its proprietary line of dental burs.
At the core of the campaign is a strategy to target only the most demanding bur users. “Over the past 40 years, we have learned that many dental practitioners take the attitude that ‘a bur is a bur,’” said Tri Hawk founder and CEO Gustel Fischer. “More discriminating clinicians, however, are able to appreciate a bur that truly provides an unparalleled combination of cutting speed, user and patient safety, and resistance to breakage. Those are the people for whom Tri Hawk burs are designed.” This positioning is reflected in the company’s new tagline: “For the bur connoisseur.”
The campaign was launched successfully at the recently concluded 2010 Chicago Dental Society Midwinter Meeting. According to Scott Macdonald, Tri Hawk marketing manager for North America, “We could not be more pleased with the reception of our new campaign. Despite the still-recovering state of the economy, our show sales were the highest we have experienced in eight years.” According to Mr. Macdonald, Tri Hawk’s new booth attracted exceptional traffic, and the new catalog received glowing reviews from both existing and new customers.
“We have an intense passion for burs, for the simple reason that we consider them to be the most important instruments used by the dental practice,” says Mr. Fischer. Tri Hawk’s TalonÒ metal- and crown-cutting burs feature an exclusive over-the-top blade design that allows the burs to cut not only horizontally but vertically as well. As a result, Talon burs are able to cut through even the most challenging materials in a fraction of the time of other leading burs.
For more information, call (866) 874-4295, or visit www.trihawk.com.