Vident Announces the Rollout of






     Brea, CA – Vident has announced that it will be launching, an interactive web site that will provide a place for doctors and technicians to share before and after case photos, explore the entire line of VITA restorative materials and gain access to specials and discounts. Advance registration for the site, including a free gift and exclusive access to product discounts and specials, begins February 20, 2009, and will be open until the full site launches in late spring.

            “Today, the vast majority of dental professionals seek product information online before anywhere else. While we currently have a robust presence online, we decided the time is right to provide an interactive, educational environment that dentists and labs look forward to returning to again and again,” said Meghan Moore Rizzo, director of marketing at Vident. “This new site is going to allow us to engage the visitor more and obtain feedback on what they would like to see.”

     Plans for the site include an award for the best “before and after” case using VITA materials as judged by a panel of experts, downloadable prescription notes and the ability for dentists to find their nearest VITA laboratory.  “The site will evolve in a way that keeps it relevant, up-to-date and exciting,” said Moore Rizzo.

Vident has been a provider of innovative dental products since 1985 and is the North American subsidiary of VITA, manufacturer of the internationally recognized Classical Shade Guide, 3D-Master Shade System and quality VITA restorative materials.