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WDO Launch Event


June 16, 2014
by Women's Dental Organization (WDO)

On June 5, 2014, the inaugural event for the Women’s Dental Organization (WDO) was launched at the elegant Uptown Lofts venue in mid-town Toronto.  The WDO was founded “by women for women” ,and the engaged audience of 35 female dentists came to share their experiences and learn from like-minded women facing the same challenges of not only managing a dental practice, but also acting as defacto CEO’s to their small and mid-size companies.

The launch event featured the CEO of Knowsys Group, Mary-Ann Massad, who spoke about how female dentists can create optimum balance between practice, patient management and work/life balance.  Drawing upon the best practices from her book, “Move from Employee to CEO of Your Own Destiny,” Ms. Massad discussed strategies to help dentists work on their business and not just in it.

The attendees were actively involved in the seminar, asking insightful questions, and contributing candid experience with respect to addressing the challenges of running a business. The group came away with at least one actionable recommendation that they could act upon. The consensus was that there was much more knowledge and insight to be explored, and the group unanimously demanded more seminars along similar themes.

The attendees were treated to cocktails and a relaxed, gourmet dinner catered by Pusateris Fine Foods.  As part of the launch evening, guests were sent home with their own personally chosen TKEES summer footwear.  WDO’s next event will be held at the same venue of Uptown Lofts (2464 Yonge Street in Toronto) on Oct 30, 2014.  The focus of the October seminar will be to address the legal issues and risks faced by dental practices, and how to actively mitigate these risks based on foresight and knowledge.

For more information or to register, please call (416) 917-0990 or visit: www.womensdentalorg.com