Oral Health Group
Product Spotlight

CEREC: Generating interest even in the waiting room


August 20, 2015
by Sirona

This fall Sirona’s CEREC system will be celebrating its 30th anniversary. Even so, there are still patients who have not yet heard about this advanced technology and the numerous advantages of its fully digitalized workflow. This is why Sirona is now offering CEREC dentists a complete package of informative and marketing material which highlights the advantages of the CEREC system.

Bensheim, August 19, 2015. The attractively designed material which is tailored to patient questions focuses on the advantages offered by CEREC: Rapid tooth restoration in one sitting without a temporary prosthesis, no annoying follow-up appointments and without the need to undergo the unpleasant procedure of creating an impression using impression material. The package includes posters, flyers and appointment cards. A special marketing highlight: The option of integrating a personalized microsite dedicated to CEREC. Furthermore, Sirona provides materials for dental practice websites (e.g., banners) as well as videos and presentations. This content can be integrated into practice websites or alternatively displayed on a screen in the waiting room. The initial reactions to this patient information have been very positive. “If the patient already knows about CEREC then I am able to answer his questions more rapidly and in greater detail. Moreover, the decision for example in favor of an inlay is then reached more quickly”, explains Wolfgang Lüder, a dentist in Rosenheim, Germany. “Lots of my patients refer to information that they got prior to treatment, for example from Internet research, which brought my site to their attention. The material on CEREC from Sirona is a great help in terms of providing initial information and also for acquiring new patients.”

Dentists who are interested in this package can order the informative material for their practice from specialist dealers. The digital data can also be downloaded from http://www.cerec.com. A personalized microsite can be registered at http://www.onlyonevisit.com/signup/.

Fig. 1: The consultation process begins in the waiting room – Sirona now provides dentists with a complete package of informative material.

Fig. 2: In addition to printed materials, Sirona additionally gives CEREC dentists films, presentations and other content for use in the waiting room or on their own websites.

The initial reactions to this patient information have been very positive. “If the patient already knows about CEREC then I am able to answer his questions more rapidly and in greater detail. Moreover, the decision for example in favor of an inlay is then reached more quickly”, explains Wolfgang Lüder, a dentist in Rosenheim, Germany. “Lots of my patients refer to information that they got prior to treatment, for example from Internet research, which brought my site to their attention. The material on CEREC from Sirona is a great help in terms of providing initial information and also for acquiring new patients.”

Dentists who are interested in this package can order the informative material for their practice from specialist dealers. The digital data can also be downloaded from http://www.cerec.com.

A personalized microsite can be registered at http://www.onlyonevisit.com/signup/.

ABOUT SIRONA: Sirona is the global market and technology leader in the dental industry and has been a worldwide partner for specialty traders, dental practices, clinics, and dental laboratories for more than 130 years. Sirona develops and produces the complete spectrum of dental equipment products, including CAD/CAM systems for computer-assisted ceramic restorations (CEREC), digital imaging systems for intraoral and panoramic x-rays, as well as volume tomography (3D), treatment centers, instruments and hygiene devices. Visit www.sirona.com for more information about Sirona and its products.


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