April 6, 2017
by KaVo Kerr
Kerr is launching a new campaign aimed at simplifying the lives of dentists by helping them identify the combination of products to use for their most common procedures.
The “How to…” campaign provides step-by-step guides to various types of dental work that practitioners face on a daily basis, identifying recommended protocols and top performing Kerr products for each step of each treatment.
The campaign defines a change in pace for Kerr, and a focus on providing solutions for the whole procedure as opposed to stand-alone products.
Speaking about this new approach, Catherine Stahl, Vice President of Marketing EMEA at KaVo Kerr, said: “Developing innovations is the cornerstone of what we do at Kerr.
“However we realise that while individual product performance is great, a tried and tested procedure with a combination of materials that complement each other and the skills of the dentists is what differentiates a good restoration from a great one.”
The new approach is introduced as part of a move to help professionals maximise the potential of each treatment by selecting products that perform well individually, are highly compatible and give dentists the freedom to confidently express their skills and experience.
The first part of the campaign presented at IDS 2017 tackles aesthetic results in direct and indirect restorations, and features the new nanohybrid universal composite, Harmonize, as the filling material of choice for lifelike results.
“Aesthetic results are not limited to cosmetic dentistry”, added Mrs Stahl, “Any patient leaving the dental office expects to feel good about their final appearance. We offer some of the leading products for each step of an aesthetic procedure, from a one-step paste that unveils the natural tooth colour, to a bonding agent with low film thickness, and a brand new composite that reflects the light in a natural way.
“It is logical to show our customers how all these proven solutions work best together and in general how to instill simplicity and predictability to their aesthetic restorations.”
Dr. German Gomez, an expert in aesthetic dentistry and supporter of the campaign, added: “It is refreshing to see a manufacturer actively lend support and guidance to practitioners in their choice of materials. Of course, new product innovation is critical to help my practice grow, but understanding how products work together and can complement my skills is invaluable to maximise the aesthetic potential of each restoration.”
For further information, visit www.kerrdental.com/aesthetics, or discover the campaign directly on the Kerr Dental booth, J020, in Hall 10.1 on the IDS show floor.
About KaVo Kerr
KaVo Kerr is a cohesive organization comprised of two global leaders, united to provide dental excellence and serve as a single premier partner for the dental community. KaVo Kerr operates with a common vision inspiring and helping our customers, their patients and our own associates realize their potential. KaVo Kerr offers solutions for infection prevention, restoratives, endodontics, rotary and instruments, treatment units, imaging and CAD/CAM.
For over 125 years, Kerr has been serving the comprehensive needs of the entire dental care community in pursuit of enhancing oral health. Individual Kerr brands are encompassed within the Kerr Restoratives, Kerr Endodontics and Kerr Prevention platforms. By providing best-in-class, patient-based solutions, we believe that in partnership with those we serve – “Together we’re more”.