Oral Health Group
Product Spotlight

Philips’ Dental Hygiene Products Improving Oral Health for All

March 21, 2017
by Royal Philips

Royal Philips
(NYSE: PHG, AEX: PHIA) is leveraging its expertise in the consumer and professional healthcare domains to empower dental professionals to improve patients’ lives with the launch of new innovative connected oral health products – Philips Sonicare DiamondClean Smart toothbrush and Philips Sonicare Breath care system. The new products are debuting today at the 2017 International Dental Show in Cologne, Germany alongside new clinical research and industry partnerships.

New Philips Sonicare DiamondClean Smart toothbrush and Philips Sonicare Breath care system, all in one unique connected oral care platform
Philips Sonicare reveals a new flagship innovation – DiamondClean Smart – the world’s most intelligent toothbrush that delivers the confidence of complete care in every brushing. With the introduction of the new Philips Sonicare DiamondClean Smart toothbrush and Philips Sonicare Breath care system with breath analyzer, Philips offers two unique connected technologies to inspire patients to take better care of their oral health, all in one platform. The DiamondClean Smart delivers exceptional oral care results with built-in smart sensor technology in the toothbrush and personalized coaching within the platform to help improve patients’ brushing technique.

The Philips Sonicare Breath care system, featuring our new connected breath analyzer, measures, tracks and helps patients address the impact of oral bacteria on breath quality, helping patients to improve their breath and oral care habits. Both products seamlessly sync with the Philips Sonicare app, giving users data and guidance to empower them to proactively manage and improve their oral health in one platform.

“At Philips our goal is to improve patients’ oral health through meaningful innovations and pioneering oral care solutions,” says Jennifer Lalli, Team Lead OHC Dental Professional, US. “We developed the new Philips Sonicare DiamondClean Smart and Philips Sonicare Breath care system to encourage routines that lead to better overall oral healthcare.

New publications in a special issue of The Journal of Clinical Dentistry® to support our Philips Sonicare portfolio; AirFloss Ultra study results
Philips Sonicare is committed to partnering with dental professionals to develop new products that are based on clinical evidence of the safety and efficacy of our products. Presented today at IDS will be the results from the Special Issue of The Journal of Clinical Dentistry® (Vol XXVIII, No.1, Spec Iss A), titled Philips Sonicare: An Evidence-based Approach to Daily Plaque Control and Gingival Health. Within five full manuscripts, Philips provides insights into the performance of our products through scientific research and clinical evidence on the effectiveness of plaque removal and gum health. New studies include: insights into Philips Sonicare power toothbrushing versus manual toothbrushing in a meta-analysis of 18 studies, and a head-to-head study comparing the effect of Philips Sonicare’s high-frequency, high-amplitude mechanism of action DiamondClean product to the oscillating-rotating action of Oral-B 7000.[1]

Additional study results presented by Prof. M. Noack, University of Cologne will show a new, follow-up study on Philips Sonicare AirFloss Ultra. This extended study revealed that AirFloss Ultra was as effective as string floss in preventing gingival inflammation.[2]

“We put dental professionals and their patients at the center of what we do,” says Sinead Kwant, SVP, General Manager, Philips Oral Healthcare. “Our new clinical research results and partnerships also demonstrate our commitment to dental professionals and supports the benefits and results our new connected devices can bring; ultimately to achieve better longer-term care for patients, leading to a healthier life.”

Partnering with experts in the dental industry
Philips is committed to improving people’s lives through meaningful innovation. Our goal is to improve the lives of 3 billion people a year by 2025.  Working with a global network of trusted partners including scientific experts, research institutes and dental professionals, Philips is committed to raising awareness about oral healthcare. For the second year, Philips has partnered with the FDI World Dental Federation and their 2017 global campaign “Live Mouth Smart,” for World Oral Health Day, to raise awareness of the issues around oral health and the importance of taking care of your mouth, teeth and gums at each stage of your life.

For additional information on the latest Philips innovations, please visit the Philips Oral Health Care IDS 2017 website or follow us on Twitter @PhilipsLiveFrom.

[1] The Journal of Clinical Dentistry® (Vol XXVIII, No.1, Spec Iss A), titled Philips Sonicare: An Evidence-based Approach to Daily Plaque Control and Gingival Health.
[2] Data by Professor Dr Michael J. Noack, Chairman of the Policlinic for Operative Dentistry and Periodontology at the University of Cologne

About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. The company, headquartered in the Netherlands, is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips’ health technology portfolio generated 2015 sales of EUR 16.8 billion and employs approximately 69,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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