Plaque HD toothpaste contains the patented TARGETOL TECHNOLOGY®, an all-natural, plant-based teal disclosing agent that colors any plaque biofilm missed. It weakens the core of the biofilm structure to help the patient visualize and more effectively remove it. Plaque HD binds to plaque biofilm and displays it as a teal green color. It’s environmentally-friendly, free of plastic particles, facilitates patients’ compliance, has a great taste and is non-messy unlike disclosing tablets. It’s also a one-step, easy-to-use formula requiring no additional time commitment. Kids are loving it as the color makes it fun and encourages them to brush longer.