March 30, 2016
by Sunstar Americas, Inc.
Guelph, ON., Sunstar Americas, Inc., a leading global oral healthcare company and the makers of the GUM® brand of oral care products, announced today the expansion of the GUM® Crayola™ line of children’s oral care products by releasing a Fruit Explosion-flavoured toothpaste to join the existing line of GUM® Crayola™ manual, power and timer light toothbrushes and flossers as well as the Squeeze-A-Color Toothpaste. These new products will be available to dental professionals by April 2016.
Now dentists can offer their patients a full product regimen to help them comply with their home care. The three items required for a complete oral health routine include a toothbrush, toothpaste and a tool for between teeth cleaning, such as flossers. Flossers are the number one flossing method for kids flossing for the first time. Dental professionals recommend flossers for children under the age of twelve due to the dexterity needed to use string floss.
The new GUM® Crayola™ Toothpaste features a Fruit Explosion fruit punch flavour and joins the existing GUM® Crayola™ Flossers and manual, power and timer-light toothbrushes as well as the Squeeze-A-Color Toothpaste.. The toothpaste contains dental professional recommended levels of fluoride for protection against cavities, offering parents peace of mind that their child will have better oral health. The toothpaste has a flip-top cap with a smaller opening to ensure less mess and no waste. The new 92 mL GUM® Crayola™ Toothpaste is available for $2.99.
“Parents can rest at ease knowing their children are helping to prevent and fight cavities with GUM® Crayola™ flavoured toothpaste, flossers and toothbrushes,” said Eduardo Vargas, Executive Vice President of Sales and Marketing, Sunstar Americas, Inc. “This regimen approach is the perfect way to help parents teach their children about the importance of great oral health, starting from a young age,” said Vargas.
About Sunstar Americas, Inc.
Chicago-based Sunstar Americas, Inc. is a member of the Sunstar Group of companies. Sunstar, a globally recognized leader in the oral care industry, has been providing research-based products and services in 90 countries for over 80 years. The company is committed to partnering with dental professionals and scientists to enhance the health and well-being of people everywhere. Sunstar manufactures an extensive line of preventive and therapeutic products under the brands GUM®, BUTLER® and GUIDOR®.