Oral Health Group
Product Spotlight


May 12, 2010
by Vident

(Brea, CA) Vident is pleased to announce that Fred Ketcho is the new president of Vident, a VITA Company, effective immediately. We look forward to having the benefit of Freds broad professional experience, leadership abilities and energy, along with his strong focus on customer relationships, said Wayne Whitehill, CEO of Vident and one of the companys founders.

Freds business acumen is a perfect fit for Vident, said Whitehill. And his vast experience in global sales and service, strategic planning and product development will translate into innovative, exceptional products and service for our customers.

Fred most recently worked as the Vice President/General Manager of the Americas Region of Datacard, where he simultaneously served as the President of Datacard Canada. Prior to Datacard, Fred worked for Hughes Aircraft and Honeywell, where he achieved increasing levels of responsibility, eventually serving as the Global Director and General Manager of the Industrial Business Unit.

I am proud to join Vident as president, said Ketcho. I am impressed with the companys successful heritage and strong reputation, and I look forward to shaping Vidents future growth based on changing customer and market needs. I also look forward to meeting our customers to gain their insights and perspectives on our company and the industry as a whole.

Fred received his Bachelor of Science degree in Industrial Engineering from Lehigh University in Pennsylvania and his Master of Science degree from the University of California, Los Angeles.

Vident, A VITA Company, has been a provider of innovative dental products since 1985 and is the North American subsidiary of VITA, manufacturer of the internationally recognized Classical Shade Guide, 3D-Master Shade System and quality VITA restorative materials. For information on quality VITA products, call 800-828-3839 or visit www.vident.com.

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