January 6, 2016
by Oral Health
LOS ANGELES, CA – 1-800-DENTIST®, the dental profession’s #1 source of pre-screened new patient leads, announced that it is launching two new consumer ad campaigns to kick off 2016, “Discover the New Dentistry” and “A Brand New Beginning.”
“Discover the New Dentistry” is a special consumer advertising campaign dedicated to promoting the nation’s 15,000-plus CEREC-equipped dental practices. Television spots and online advertising educating consumers about the comfort and convenience of CEREC® single-visit dentistry began appearing nationally on January 4th.
“Discover the New Dentistry” grew out of 1-800-DENTIST’s recently announced partnership with Sirona Dental, the owner of CEREC®. The new campaign is specifically designed to help CEREC dentists connect with patients seeking dental restorations.
The first series of TV commercials in the new CEREC-focused campaign feature 1-800-DENTIST founder and longstanding television spokesperson Fred Joyal. The spots highlight the strong patient-appeal of CEREC dental restorations for crowns, veneers and fillings, including their natural appearance, the elimination of uncomfortable temporaries, and the ability to complete most treatments in just one appointment.
“A Brand New Beginning” will feature a separate national advertising campaign aimed at the company’s traditional target market of consumers seeking highly qualified local dentists.
“Our “Discover the New Dentistry” campaign for CEREC practices is breaking new ground in dental marketing,” explained Fred Joyal. “This is the first time 1-800-DENTIST has focused a significant share of its advertising budget on attracting a very specific group of patients. We’re expecting to see a major spike in demand for CEREC practices.”
“1-800-DENTIST is one of dental care’s highest profile consumer marketers,” Joyal continued. While we’re excited to be advertising CAD/CAM dentistry at CEREC practices we haven’t forgotten our other members. 1-800-DENTIST will continue to promote our expertise in matching patients to quality general dentistry practices with a powerful, new national ad campaign.”
1-800-DENTIST is offering all practices that become members of its patient leads program a variety of exclusive services and marketing tools, including production guarantees and savings on PatientActivator®, a dentistry-focused communications, social and online reputation management tool featuring exclusive CEREC marketing content.
Dental professionals can see a preview of TV commercials in 1-800-DENTIST’s new consumer ad campaigns by visiting http://futuredontics.com/cerec/cerecC.html.
Futuredontics®, parent company of 1-800-DENTIST®, is America’s leading provider of dental marketing services & software. Since 1986, the company has been dedicated exclusively to dentistry, developing powerful products and resources that help dentists thrive in the evolving digital world.
The company’s flagship product, 1-800-DENTIST, has delivered over 8 million new patient leads to dental practices nationwide and now includes 24-hour appointing so you never miss an opportunity. PatientActivator®, the company’s patient communications, social and online reputation solution, increases production and boosts the practice’s online presence with automated appointment confirmations and tools for social media, reviews and much more. ReputationMonitor® helps dentists protect their online reputation – monitoring hundreds of directories, reviews sites and social media platforms, and displaying them all on a single screen. WebDirector® delivers dynamic dental websites, dedicated mobile sites and matching social pages. Futuredontics also offers an extensive library of dental marketing resources – including whitepapers, webinars, videos, podcasts and front desk training. With unlimited live customer support, dentistry’s best marketing products and the largest dental website in North America, Futuredontics is the proven way for dental practices to grow their patient base and increase production year after year.