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From the Harvard Business Review – to be extrapolated For decades the mystery shopper was the main way retailers assessed operations from a customer’s point of view. By sending in a fake shopper, typically once a month, an individual store essentially was…
The Customer’s Point of View ANALYSIS BY: Linda McIntosh Introduction How often do we contact customer support thinking that our problems/frustrations are going to be solved only to realize it has only just begun? We’ve all been there. When we…
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