Oral Health Group

July 15, 2020 News BlogsCommunity outreachMarketing strategiesWebsites

Create an Effective Dental Blog to Build Repeat Audience

by Ekwa Marketing

  Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

May 6, 2019 News BlogsHuman ResourcesPractice managementPractice OperationsTeam motivation

Don’t Allow The Bully Into Your Workplace

by Shawn Peers, DentalPeers

Picture working in this environment: Your entire team, led by the office manager, has conspired against you. At lunch time, there is never a chair at the table for you. Sometimes, the lunch you have prepared has been thrown out

April 15, 2019 News BlogsPublic Relations - Patient Care

Obstacles and Solutions in Delivering Dental Care to LTC Patients

by Parmar Dental

As we age our natural teeth and gums are more susceptible to dental caries, gingival recession, demineralisation, fungal infections, and periodontal disease. Regular hygiene and dental care is important but is often neglected, especially by those who require long-term care.

March 11, 2019 News BlogsMarketing strategiesSearch engineSocial mediaWebsites

Top 10 Effective Ways to Promote the Dental Practice

by Dan Ray, Dentalkind

Dental patient marketing is essential if you want your practice to thrive. It brings in new patients, and it can even help strengthen your relationship with existing patients. A variety of strategies can help attract new patients to your practice

March 4, 2019 News

It’s Always the Little Things!

by Shawn Peers, DentalPeers

Life is full of big plans… big announcements… big changes! Perhaps your review of your 2018 business performance has left you feeling the need to make some big changes to make 2019 that much more successful. Unfortunately, many of us

Improve Patient Engagement
January 31, 2019 Feature BlogsOral Health OfficeSearch engineSocial mediaWebsites

Ways to Position Yourself as a Dental Expert and Improve Patient Engagement

by Naren Arulrajah

A dentist’s reputation is determined by their clinical success, networking, community involvement and the quality of the content they may publish on their own website, blog or on third party websites as a guest columnist. While academic papers and research

January 21, 2019 News BlogsOffice designOral Health Office

Dental Office Design: Your Questions Answered

by Kathryn Gaysinsky, De Style Design

What’s the difference between hiring an interior designer and an interior decorator? Every profession has specific skill sets which are appropriate for individual projects. In general terms, if you are looking for an interior finishes refresh, as well as to

December 20, 2018 News BlogsSearch engineSocial media

Consider Pay-Per-Click Advertising to Promote Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

One effective way to create visibility for your dental practice is to use digital marketing avenues.  By choosing search-related advertising techniques such as pay-per-click (PPC), information about your products and services will reach persons who would otherwise have never heard

December 10, 2018 News BlogsMarketing strategiesPatient education

Two Proven Marketing Ideas for Your Dental Practice

by Ekwa Marketing
December 3, 2018 News BlogsDental TechnologyTechnology

Does Your H.I. Need an Upgrade?

by Shawn Peers, DentalPeers

Many of you may have noticed the recent trend in my blogs where I have been focusing on how technological evolution is impacting dentistry. While I could never be mistaken for a “techie”, the idea of considering how innovation is

November 26, 2018 News BlogsSearch engineWebsites

Which is Better for Dental SEO: Podcasting or Blogging?

by Naren Arulrajah

About two decades ago, when the internet was still developing, one of the common doubts in the mind of small businesses was whether a website should be included as a part of their marketing strategy. However, now a website has

November 12, 2018 News BlogsSearch engineSocial networking

How to Establish Your Thought Leadership Through Guest-Posting

by Naren Arulrajah, Ekwa Marketing

Guest posts are becoming popular these days. But why would someone write a guest post or produce a guest column at someone else’s website in the first place? The fact is that many professionals find a guest post as a

October 29, 2018 News BlogsPatient educationSocial media

Should Your Dental Marketing Strategy Include 24-Hour Content?

by Jackson Hadley, My Social Practice

With Instagram stories and Snapchat, you might ask, “Why would I go through the trouble of creating posts for my practice’s pages if they’ll just be gone after a day?” This is why it’s worth your time. As social media

October 15, 2018 News BlogsCosmetic / AestheticTrends in Dentistry

Top 5 Trends in Cosmetic Dentistry

by Dr. Megan Peterson Boyle

There was a time when so many people were requesting veneers it dominated the industry. The same can also be said of teeth whitening that makes teeth whiter than white. These days, however, dentists are pushing for aesthetic dentistry that

October 8, 2018 News BlogsWebsites

Optimizing Dental Website Content After It Goes Live

by Naren Arulrajah, Ekwa Marketing

Quite a few elements of content marketing can be anticipated and controlled. However, the same cannot be said of audience response. What would you do if some content that you have generated does not elicit the desired results? According to

September 24, 2018 News BlogsHuman ResourcesNew dentists

Finding a Job When Coming Out of Dental School

by Elizabeth Heron, i Resume Cover Letter

Congratulations on finishing dental school and waiting for your license to become active! Do you have a career plan set in motion or are you just beginning to test the waters and see what the booming market has to offer?

September 17, 2018 News BlogsCustomer servicePublic Relations - Patient Care

Tips for Dentists on Treating Anxious Patients

by Amanda McIntyre, Dental Studio 101
September 17, 2018 News BlogsMarketing strategiesSearch engine

6 Ways to Boost Your Dental Blog Traffic Without Adding New Posts

by Naren Arulrajah, Ekwa Marketing

The common belief in the world of online marketing is that in order to generate more traffic, it is important to generate more content. Digital marketers typically follow the principle that a larger number of web pages and blogs can

August 27, 2018 News BlogsDental OfficeOffice designOral Health Office

Your New Dental Office: 12 Ways to Prepare for What’s Ahead

by Kathryn Gaysinsky, De Style Design

You are excited to start making your dream of ownership a reality and already see yourself welcoming your very first patient into the practice – but how do you get there? After the first information session we hold with our

August 20, 2018 News BlogsMarketing strategiesWebsites

3 Steps to Generate Leads for Your Dental Practice Through Content Marketing

by Naren Arulrajah, Ekwa Marketing

Generating leads online is at the core of every business today, but all lead-generation efforts don’t yield the same results. This is because there are no standard, protocol-like regulations to make things absolutely clear for digital marketers. Online dental marketing