Popular Ideas on Healthy Teeth Are Marketing, Not Dental Science
Almost any schoolchild can tell you: We prevent cavities by brushing our teeth, because that’s how you remove the sticky film containing millions of decay-causing … more
Dental Marketing
Optimizing Dental Website Content After It Goes Live
Quite a few elements of content marketing can be anticipated and controlled. However, the same cannot be said of audience response. What would you do … more
Toothbrush Subscription Firm Apologises Over ‘Spit or Swallow’ Advert
A toothbrush subscription company has apologised after attracting heavy criticism for a “foul” marketing campaign aimed at first-year students arriving at universities across the UK. … more
6 Ways to Boost Your Dental Blog Traffic Without Adding New Posts
The common belief in the world of online marketing is that in order to generate more traffic, it is important to generate more content. Digital … more
5 Quick and Effective Dental Marketing Tactics
Effective dental marketing is key to running a successful practice. However, finding time and making it a priority is much easier said than done. Here’s … more
6 Digital Marketing Strategies to Win More Patients for Your Dental Practice
Winning new patients and maintaining the loyalty of the existing ones can be challenging, but it should be the ultimate goal for any competent dental … more
Word-of-Mouth vs. Online – Where Do You Stand?
Dental marketing has become a comfortable endeavour, with many Canadian dentists opting to rely on word-of-mouth (WOM) to gain new patients. In fact, 91.9 per … more
Dental Office Faces Cultural Appropriation Backlash
Editor’s Note: When reading this story about cultural appropriation in dental marketing, consider not only how to avoid a similar situation during promotions and holidays, … more
Dentistry’s Social Media Expert Rita Zamora Launches New Book
Rita Zamora, a social media marketing thought leader known for helping dentists and specialists shine online, will be introducing her new social media marketing book … more
How Your Dental Practice Can Learn and Grow From Sears’ Mistakes
For many of us, the Sears Christmas Wish Book was an annual highlight. When it finally arrived, many of us would turn directly to the … more
15 Shifts Impacting Online Dental Marketing in 2018
The year 2018 has brought with it some key shifts in online marketing. New trends are surfacing in the market, and dental practices that fail … more
When Marketing Goes Wrong: Four Fatal Mistakes to Avoid
You probably know that time and money spent marketing your dental practice is one of the wisest investments you’ll ever make – if it is … more
Marketing 101: Back to the Basics
As you go about your day-to-day, you probably notice the multitude of dental offices, seemingly on every corner. Do you often find yourself wondering how … more
Branding Your Practice: What to Consider
Do you remember your excitement when you first opened your practice? That sense of pride seeing your name on the exterior sign proclaiming this was … more