Oral Health Group

April 24, 2017 News BlogsMarketing strategiesWebsites

The Importance of Consistent Content

by Hayley Irons

When I discuss this topic, many people automatically think I’m only referring to the frequency at which content like blogs, articles, information leaflets, posters and social media posts should be created and shared. While this is definitely a vital factor

April 10, 2017 News BlogsSocial mediaSocial Networking

What’s Your Dental Social Media ROI?

by Jackson Hadley, My Social Practice

All dental marketing efforts are built on the bottom line question: “How will this help my practice be more profitable?” In the social media marketing space, new tools and trends allow us to show ROI more accurately than ever. Social

Dental Marketers
March 23, 2017 Feature Dental OfficeMarketing strategies

Top 10 Secrets Dental Marketers Don’t Want You to Know

by Michael Carabash, B.A., LL.B., J.D., M.B.A.

He is young and sharply dressed. A so-called ‘marketing guru’ for dentists and a real smooth talker. His elevator pitch puts dollar signs in your eyes. He promises you a steady stream of new patients through flashy direct mail campaigns,

March 20, 2017 News BlogsConnectivityMarketing strategies

How to Build a Loyal Email Marketing Subscriber Base

by Ekwa Marketing
January 18, 2017 News BlogsMarketing strategiesSocial Networking

Digital Marketing Trends That Will Define 2017

by Ekwa Marketing

Interested in contributing to Oral Health Group’s dental blog? Email krysten@newcom.ca for more information!

December 21, 2016 News BlogsSocial mediaSocial Networking

How to Optimize Your Dental Practice Facebook Page

by Ekwa Marketing
December 12, 2016 News BlogsMarketing strategiesSearch engine

Integrate SEO and PR to Increase your Patient Reach

by Naren Arulrajah with Vikas Vij, Ekwa Marketing

Search engine optimization (SEO) continues to be the most powerful marketing tool to increase the market reach of your dental practice, but it can do even better when it is combined with a sound public relations (PR) strategy. Search engine

November 28, 2016 News BlogsMarketing strategiesPractice management

How to Connect with Potential Patients and Establish Trust

by Ekwa Marketing
Step-Up the Digital for a Stellar Dental Market Performance
November 1, 2016 Feature Dental OfficeDental TechnologyMarketing strategiesPractice Operations

Step-Up the Digital for a Stellar Dental Market Performance

by Naren Arulrajah

In the age of digital disruption, the rules of success in dental marketing have been re-written. Growing local competition has led to a situation where providing outstanding dental care alone is no longer a guarantee to enjoying an outstanding business.

October 21, 2016 News Continuing EducationDentistryNews

Advertising Tooth Paste Pot Lids

by Oral Health

Dr. Bruce Pynn and Bob Houghton were invited to speak at an international meeting, Anglo American Dental Conference: Social and Medical Influences on Dentistry, on behalf of the Lindsay Society for the History of Dentistry (UK) and the American Academy for

September 26, 2016 News Dental OfficeDentistryMarketing strategiesOffice ManagementWebsites

Create Thought Leadership in Dentistry

by Oral Health

One of the key attributes that can distinguish your dental marketing approach from other competitors is thought leadership. When patients search for a local dentist online, they are not only looking for credentials of competence, but also for authority and

January 20, 2012 News Marketing strategies

No Prize Required for Great Referrals

by ken

from admin at Modern Dental Practice Management Dentists often turn to incentive programs for referrals. While I’m not opposed to incentive programs, incentives for referrals isn’t necessarily a good marketing tactic. Word-of-mouth is the most effective and efficient way for

July 27, 2011 News Marketing strategies

Marketing on You Tube…….are you ready for your closeup Dr. DeMille?

by ken

Random sampling of Canadian dentists and their 15 minutes of fame.

July 16, 2011 News Social mediaSocial networking

Going mobile – dental marketing

by ken

From Rosemont Media A recent study from comScore, Inc. provides a breakdown for the composition of smartphone owners by age in the U. S. As the demand for mobility continues to expand, mobile website design and mobile dental marketing is

June 4, 2011 News Marketing strategies

Dental Marketing Canada Launches in Montreal

by ken

Dental Marketing Canada is a rising company focusing at dental marketing online for local dentists throughout Canada. Such modern techniques are being used throughout the world as a cutting edge advertising system exposing businesses to all internet users. Through such exposure,

May 6, 2011 News Dental industryElearningElectronic Health RecordsInnovations in dentistryMarketing strategiesPractice managementSocial networkingTechnologyTrends in Dental EducationTrends in DentistryWebsites

Anticipatrending…..Wiki Word of the Week

by ken

From Digital Trends by Geoff Duncan – May 6, 2011 I sincerely expect that in the next year or so, dental industry and practice websites will be infused with APPS to drive business and market services…….one simply needs to follow

April 15, 2011 News Marketing strategies

Ah them Brits, they know how to market folks where they live….

by ken

It’s an olde saw in marketing, goes all the way back to the Mad Men era; if you want them to remember you, then you have to repeat, I repeat, I repeat, I repeat, I repeat the message. Bullet point

December 17, 2010 News Practice management

5 tips for marketing your dental practice

by ken

I’m old enough to remember, two early dental entrepreneurs who were excoriated and taken to court for appearing in an ad related to the Holiday Inn.  My how the times have changed. From Dental Tribune international – No matter what size