April 3, 2020 Feature Marketing strategiesOral Health OfficePractice Management

It’s Not Just About New Patients – Tips for Increasing Retention

by Naren Arulrajah, Ekwa Marketing

Not everyone will come back. It’s a simple fact that every business owner must come to terms with, but the percentage for dental practices is higher than many industries. According to some reports, an attrition rate above 201 percent is…

January 20, 2012 News Marketing strategies

No Prize Required for Great Referrals

by ken

from admin at Modern Dental Practice Management Dentists often turn to incentive programs for referrals. While I’m not opposed to incentive programs, incentives for referrals isn’t necessarily a good marketing tactic. Word-of-mouth is the most effective and efficient way for…