June 4, 2021 Feature Marketing strategiesOral Health OfficePractice managementSearch engineWebsites

SEO Tips for Holistic Dental Practices

by Naren Arulrajah, Ekwa Marketing

In dentistry, there are no one-size-fits-all solutions. Every patient is different, and there are always exceptions. What is good for most people still is not good for everyone. The same is true of websites, and marketing plans in general. What…

May 31, 2021 News BlogsPractice managementSearch engineWebsites

How To Make Your Dental Clinic Website Visible On Google

by James Baxter

Did you know there are over 10,000 dentist employers in Canada? And how many specialists are employed there? How many are going to graduate and build their careers? To make sure you stand out, your clinic website has to pop…

May 10, 2021 Feature Dental TechnologyEndodonticsOral Health

Be a Resource, Not a Salesperson: Marketing Wisdom for the Dental Practice, From One of the Industry’s Behind-the-Scenes Experts

by Lou Shuman, DMD, CAGS

When it comes to innovation in dental marketing, I’ve watched Beth Gaddis work behind the scenes to take every organization she works with to a new level. Now, as Director of Content Marketing & Social Media at Simplifeye, she’s using…

April 20, 2021 Video Dental Video

Weekly Wisdom: Do You Have Brand Consistency at Your Practice?

by Oral Health

  Alex Zlatin contributes to Weekly Wisdom to share his #1 piece of marketing advice.     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week!

April 14, 2021 News BlogsMarketing strategiesPractice managementWebsites

Keeping Up with Google: Is Your Dental Website Ready for Voice and Visual Search?

by Naren Arulrajah, Ekwa Marketing

If you market your dental practice online, you are surely familiar with SEO (search engine optimization). It has been the foundation of digital marketing for decades. In that time, the internet has grown and changed dramatically, as has Google itself.…

April 1, 2021 Feature Marketing strategiesOral Health OfficePractice management

Creative Marketing to Expand Your Practice

by Janice Wheeler, The Art Of Management Inc.

This past year has been the true test for many practices as to their efficiency, organization and marketing skills. Most survived. Many survived well. Some are still working on it. What is the biggest secret to flourishing and prospering against…

April 1, 2021 Feature Oral Health OfficePractice managementWebsites

Growing & Maintaining Your Practice Website

by Naren Arulrajah, Ekwa Marketing

The day your dental website goes live is an exciting milestone. Everything has been approved, reviewed for errors and optimized for Google. However, the website is not finished. Why? Because a website is never finished. It needs to grow and…

March 31, 2021 News BlogsPractice management

6 Ways to Ask Patients for Reviews

by Simon Nowak, Authority Dental

There is no need to convince that online reviews play a crucial role in businesses nowadays. Numbers speak for themselves: 85% of dental patients look at the opinions on the Internet and consider them an important factor while choosing a…

March 17, 2021 News BlogsMarketing strategiesWebsites

How to Get a Healthy E-A-T Score for Your Dental Website

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

March 10, 2021 News BlogsMarketing strategiesPractice management

Strategies to Improve Dental Patient Retention

by Naren Arulrajah, Ekwa Marketing

According to common wisdom, an increase in new patients equals growth for your dental practice. However, that is only part of the equation. If you are losing as many patients as you are getting, then your practice is not growing.…

March 9, 2021 Feature General DentistryMarketing strategiesOral HealthPractice managementSocial media

A Next-Gen Approach to Practice Marketing

by Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting with Brian Hunter and Shad Treadaway

Brian Hunter and Shad Treadaway of tinyRHINO share their expertise on behavioural science and the role it can play in accelerating new patient growth Social Media Marketing 101 has been one of my top subjects for courses, lectures and articles…

February 26, 2021 Feature Marketing strategiesOral Health OfficePractice ManagementWebsites

The World is in a State of Flux. Is Your Website Traffic, Too?

by Naren Arulrajah, Ekwa Marketing

As we look back at the Internet landscape of 2020, to look forward to a more “precedented” (hopefully) 2021 from the get-go, online traffic has presented a silver lining. We’ve put a spotlight on a COVID-19’s impact on the Internet…

February 24, 2021 News BlogsMarketing strategiesPractice managementSocial media

Content Marketing for Dentists: How to Create Amazing Posts

by Frank Hamilton

As a dentist, you’re certain that people visit dental clinics regularly. Still, like every business, you need to market your product or services. However, how do you show potential patients that your practice is the one they should trust to…

February 17, 2021 News BlogsMarketing strategiesPractice managementWebsites

Prepare Your Dental Website for Google’s Updated Ranking Factors in 2021

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

February 15, 2021 News BlogsMarketing strategiesPractice managementSocial media

Facebook, Instagram, and TikTok Trends to Grow your Practice in 2021

by Naren Arulrajah, Ekwa Marketing

The year is still fresh, and there are ripe social media opportunities for the picking. Some of those opportunities are disguised as “trends.” By understanding of-the-moment consumer preferences and demands among top platforms – Facebook, Instagram, and TikTok – you…

February 10, 2021 News BlogsMarketing strategies

How To Write Advertisements That Attract a Young Audience

by James Baxter

Every young internet user is bombarded with so many ads that it now takes a really impressive one to get their attention. This content saturation is a problem in every industry. That’s why you see designers and essay writers refining…

February 1, 2021 News BlogsMarketing strategiesPractice management

Branding Your Practice After COVID: What You NEED to Know to Stand Out From the Crowd

by Shawn Peers, DentalPeers

Let’s admit it…as dental professionals, we love to nerd out! Nothing excites us more than new technologies that can really enhance the level of dental care we can provide to our patients! Even office and communication technologies are beginning to…

January 20, 2021 News BlogsMarketing strategiesPractice management

How Podcasting Can Boost Your Dental Marketing

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

January 13, 2021 News BlogsMarketing strategiesWebsites

Attract New Patients in the New Year: 5-Plus Ways to Improve Your Website’s Bounce Rate

by Naren Arulrajah, Ekwa Marketing

As we enthusiastically jump into a new and better year, there is no better time to take a closer look at your office’s online “home”—its website. One way to gauge the performance of your website is by identifying and understanding…

December 23, 2020 News BlogsMarketing strategiesPractice managementSocial mediaWebsites

Three Essential Elements of Dental Marketing

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!