Do you run a dental practice and wish to promote it with newsletters? No doubt, email marketing for dentists is a great way to promote this kind of business, tried and tested by many clinics all over the world. But…
Angela Mulrooney returns to Weekly Wisdom to share with us how you can improve your social media presence to make it more fun and interesting for your patients. Subscribe to Oral Health’s weekly e-newsletter to have the…
In today’s competitive economy, a good marketing strategy can make the difference between a thriving dental practice, and one that is struggling to stay afloat. And content marketing is a pillar of any good strategy. What is content marketing? Content…
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Today, businesses that invest in marketing are thirteen times more likely to see a positive return on investment. Internet marketing is no less important for business growth because almost everyone now searches for and purchases services and products on their…
Understandably, most dentists hesitate to think of their patients as customers. Yet, today’s patients take a consumer approach to selecting dental care. They have information, they have options, and they shop around before choosing a provider. Therefore, the sales and…
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
In the past, dental practices built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing are still valuable and necessary tools, but they don’t account for a major source of…
A nice website with good articles is a great start to marketing your dental practice. However, in today’s multi-media, multi-platform world, that alone is not enough. You need a variety of content types, with video being one of the most…
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
You know that every dental practice needs a good website, and yours looks fantastic. Yet, appearances can be deceiving. Unless you happen to be a skilled webmaster, you probably have no idea how your website performs or how well optimized…
Social media started as a platform for meeting and connecting people, but it has evolved to become so much more. Nowadays, social media is a commercial force with enough influence to make or break a business — including dental practices.…
It is vitally important to look past stereotypes and get into the real data about millennial behaviour that can inform how you interact with them as a potential customers and patients. Is your practice ready to meet this generation where…
The market growth of dentist practices is expected to grow by 5.2% this year. Why should that matter to you? It’s one small indicator that the dental industry is seeing somewhat of a boom. On one hand, that’s a good…
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
You’ve finally finished creating a website for your dental clinic. It looks clean, user-friendly and professional, but you’re left with one question: what should you post on it? Content provides useful resources for your patients and helps your website appear…
In this week’s episode of Weekly Wisdom, Dr. Angela Mulrooney shares how to simplify your practice by removing the things that aren’t working for you anymore. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered…
In dentistry, there are no one-size-fits-all solutions. Every patient is different, and there are always exceptions. What is good for most people still is not good for everyone. The same is true of websites, and marketing plans in general. What…
Did you know there are over 10,000 dentist employers in Canada? And how many specialists are employed there? How many are going to graduate and build their careers? To make sure you stand out, your clinic website has to pop…
When it comes to innovation in dental marketing, I’ve watched Beth Gaddis work behind the scenes to take every organization she works with to a new level. Now, as Director of Content Marketing & Social Media at Simplifeye, she’s using…
View Print Edition
View Digital Edition
View Special Edition