November 25, 2020 News

Choose to be Different and Innovative in Your Dental Content Marketing

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

November 18, 2020 News BlogsMarketing strategiesPractice management

Mapping the Patient Acquisition Journey

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

November 16, 2020 News BlogsMarketing strategiesPractice managementSearch engineWebsites

5 Website Features Every Dental Practice Needs

by Sammi Dittloff, NexHealth

Whether you’re building out your dental practice’s website for the first time or undergoing a redesign, there are certain things you should keep in mind before you hit “Publish.” From elements on your homepage to your blog content, this article…

November 11, 2020 News BlogsMarketing strategiesSocial media

What Social Networks Should Your Dental Practice Use?

by Naren Arulrajah, Ekwa Marketing

There was a time when social media was an optional adjunct to dental marketing. That time has passed. Billions of people, including 90 percent of millennials use social media daily. Your patients and potential patients are there, your dental practice…

November 10, 2020 Feature Marketing strategiesOHGdataSocial media

What Should You Post on Social Media?

by Oral Health

Social media is a great way to boost marketing efforts for your practice. The majority of patients use social media on a regular basis with Facebook being the most popular. Once you have created a business account for your dental…

October 30, 2020 Feature Oral Health OfficeSearch engineWebsites

Driving Patient Growth Through Your Digital Footprint

by Tanja Harlingten, Director, Marketing, dentalcorp

With the rise of the digital savvy consumer and an increase in a younger patient demographic, the digital landscape plays a key factor in driving growth for your practice. Whether a potential patient has received a referral or heard of…

October 28, 2020 News BlogsPractice managementSearch engine

Beyond Keywords: Five Other Ways to Boost Your Dental SEO

by Naren Arulrajah, Ekwa Marketing

Content is king. You have probably heard that a million times, and it is true. Yet, your dental website can have plenty of articles with all the right keywords, and still not rank at the top of the list, or…

October 13, 2020 Feature Data Driven DentistryOHGdataSocial media

Why You Should Be Running Facebook Campaigns

by Oral Health

During our research for Data Driven Dentistry, 87% of patients replied that they use Facebook on a regular basis. Of that, only 15% of patients were following their dentist on social media. There is a huge opportunity for dentists to…

October 2, 2020 Feature Marketing strategiesOral Health Office

Modern Expectations: 8 Tips to Make Your Dental Office Attractive to Millennial Patients

by Derek Jones, VP Enterprise Strategy, Americas, Deputy

Millennials approach dental care differently from previous generations, which makes it difficult for some of the more traditional practices to know how to appeal to this emerging segment. However, being able to successfully attract millennial patients is key to the…

October 2, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

5 Ways to Improve Your Social Media Game in Healthcare

by Will Titterington

With 40,000,000 Americans saying they’re scared of going to the dentist, attracting new customers (patients) isn’t exactly easy. You’ve somehow got to ease their fears whilst also convincing them that your practice is the right one for them. So how…

October 2, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

Marketing Your Dental Practice Without Breaking the Bank

by Naren Arulrajah, Ekwa Marketing

Hardly anyone can claim to be unaffected by the Covid 19 pandemic. Even those fortunate enough to avoid illness have surely felt the economic pain. That is especially true of businesses that require personal contact – such as dental practices.…

September 14, 2020 Feature Data Driven DentistryOHGdataPractice management

The Power of Asking

by Oral Health

Communication is key if you want to develop long lasting relationships with your patients. Good communication can be accomplished by taking the time to speak with patients during their appointments and conducting follow-up phone calls. Using social media is also…

September 14, 2020 News Blogs

Engaging Dental Practice Socially – At a Distance

by Dr. Charles Sutera, FAGD

A significant health crisis like the COVID-19 pandemic or other major event impacting the community can be both an emotional and financial drain for any dental practice. As parts of the country and the world try to get back to…

September 3, 2020 Feature Oral Health OfficeSocial media

High Touch Social Media: Succeeding in a New Dental Era

by Rita Zamora

Fear stops about 20% of patients from visiting the dentist. This statistic is pre-COVID-19, according to Mark S. Wolff, DDS, PhD, Dean University of Pennsylvania, School of Dental Medicine. In a recent webinar, Dr. Wolff shared, “Whether real or perceived,…

September 3, 2020 Feature Marketing strategiesOral Health OfficePractice Management

It’s Not Just About New Patients: Tips for Increasing Retention

by Naren Arulrajah, Ekwa Marketing

Not everyone will come back. It’s a simple fact that every business owner must come to terms with, but the percentage for dental practices is higher than many industries. According to some reports, an attrition rate above 20% is normal.1…

September 3, 2020 Feature EditorialOral Health OfficePractice managementSocial media

Making Lemonade From 2020’s Lemons: Finding the Space for Transformational Change in the Midst of Uncertainty

by Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting

This month’s issue of Oral Health Office is a perfect snapshot of fall 2020, with articles on COVID-19, patient retention, and taking better advantage of social media. These are three separate pieces, but I can’t help but see the narrative…

August 26, 2020 News BlogsPractice managementSocial media

Dentists and Social Media

by Dr. Robert Berry

Take the Time to Invest in Social Media to Attract More Clients and Improve Your Search Engine Rank Having a social media presence and strategy plan plays an improved role in attracting new clients, keeping your existing clients, and helping…

August 25, 2020 Video Dental Video

Weekly Wisdom: Finding Your Practice’s Personality

by Oral Health

  In the latest Weekly Wisdom video, Dr. Angela Mulrooney shares how to find your personality in your practice and why this is important!     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your…

August 19, 2020 News BlogsMarketing strategiesWebsites

Responsive Dental Website Design

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

August 12, 2020 News BlogsMarketing strategiesPractice management

Do You Need to Adjust Your Dental Marketing Strategy?

by Naren Arulrajah, Ekwa Marketing

Do you feel like the world has turned upside-down in the past few months? If so, you are not alone. Odds are, most of your patients – as well as fellow dentists – would agree. Even as most medical practices…