Who Should Be in Charge of Your Marketing Budget?
Most practice owners are in charge of their own marketing. But should that be the case? On top of clinical cases and other business duties, … more
Most practice owners are in charge of their own marketing. But should that be the case? On top of clinical cases and other business duties, … more
In the Canadian Digital Health Survey released by Canada’s largest market research firm, Leger, nearly 12,500 citizens were asked about their experience with and needs for health … more
Communicate specific certifications, licensing, and experience with the particular product that you offer. Some consumers may be new to these treatments at the dentist’s office. … more
Dentists are finding the most effective way to attract new patients to their office is by using search engines. Search engine marketing is a digital … more
Nurture savvy technological investments Technology is an undeniable force in our day-to-day lives and within dentistry – so much so that the Canadian Dental Association … more
Algorithms reward visual-rich content, ranking them higher in search terms like “best smile makeover in [insert city here].” A visual-rich website and online presence accounts … more
On this blog, we often discuss the importance of consistently dynamic content. That is varied content that incorporates the diverse forms of media available to … more
It is no surprise that more of our peers are rolling out neuromodulators and soft tissue fillers to their patients.1 Maybe you have long considered adding … more
Your website is the “front door” of your practice in the online world.
This very blog represents an ever-growing, still-relevant, and robust component of dental practices’ successful digital marketing campaigns. While blogs as a form of content have … more
Welcome to 2024! This is the time when we think of all the exciting changes that come with a new year. We swear all those “old” … more
In a snapshot of around 350 small businesses, B2B firm Clutch found that one in five respondents “selectively” opted to use social platforms like Facebook … more
We all know how a smile speaks 1,000 words without its “wearer” saying a word. So, it stands to reason that one of the most … more
Learn more about the best practices for designing digital patient forms.
How to audit and improve content to fight dental fears We all know that you and your friendly, non-judgmental team are nothing to fear! However, … more
As a new school year starts afresh, it may be high time to send your practice’s website “back to school,” too! A modest refresh may … more
There is no better time to spring into action on the marketing and patient engagement front than when your competition embodies the laziest days of … more