February 26, 2021 Feature Marketing strategiesOral Health OfficePractice ManagementWebsites

The World is in a State of Flux. Is Your Website Traffic, Too?

by Naren Arulrajah, Ekwa Marketing

As we look back at the Internet landscape of 2020, to look forward to a more “precedented” (hopefully) 2021 from the get-go, online traffic has presented a silver lining. We’ve put a spotlight on a COVID-19’s impact on the Internet…

February 24, 2021 News BlogsMarketing strategiesPractice managementSocial media

Content Marketing for Dentists: How to Create Amazing Posts

by Frank Hamilton

As a dentist, you’re certain that people visit dental clinics regularly. Still, like every business, you need to market your product or services. However, how do you show potential patients that your practice is the one they should trust to…

February 17, 2021 News BlogsMarketing strategiesPractice managementWebsites

Prepare Your Dental Website for Google’s Updated Ranking Factors in 2021

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

February 15, 2021 News BlogsMarketing strategiesPractice managementSocial media

Facebook, Instagram, and TikTok Trends to Grow your Practice in 2021

by Naren Arulrajah, Ekwa Marketing

The year is still fresh, and there are ripe social media opportunities for the picking. Some of those opportunities are disguised as “trends.” By understanding of-the-moment consumer preferences and demands among top platforms – Facebook, Instagram, and TikTok – you…

February 10, 2021 News BlogsMarketing strategies

How To Write Advertisements That Attract a Young Audience

by James Baxter

Every young internet user is bombarded with so many ads that it now takes a really impressive one to get their attention. This content saturation is a problem in every industry. That’s why you see designers and essay writers refining…

February 1, 2021 News BlogsMarketing strategiesPractice management

Branding Your Practice After COVID: What You NEED to Know to Stand Out From the Crowd

by Shawn Peers, DentalPeers

Let’s admit it…as dental professionals, we love to nerd out! Nothing excites us more than new technologies that can really enhance the level of dental care we can provide to our patients! Even office and communication technologies are beginning to…

January 20, 2021 News BlogsMarketing strategiesPractice management

How Podcasting Can Boost Your Dental Marketing

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

January 13, 2021 News BlogsMarketing strategiesWebsites

Attract New Patients in the New Year: 5-Plus Ways to Improve Your Website’s Bounce Rate

by Naren Arulrajah, Ekwa Marketing

As we enthusiastically jump into a new and better year, there is no better time to take a closer look at your office’s online “home”—its website. One way to gauge the performance of your website is by identifying and understanding…

December 23, 2020 News BlogsMarketing strategiesPractice managementSocial mediaWebsites

Three Essential Elements of Dental Marketing

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

December 21, 2020 Feature Marketing strategiesOral Health OfficePractice management

Building a New Practice: Tackling the Myriad of Unknowns

by Alex Zlatin, MaxiDent

3/3 New Owner Pocketbook – A Three Part Series Some people will tell you that the recent and unprecedented pandemic has irreparably altered your ability to be financed for the undertaking of building a new practice. They are right that…

December 21, 2020 News BlogsCommunity outreachMarketing strategiesPractice Management

Grow Dental Practices with These Simple Email Marketing Tips

by Thomas Glare

Dental medicine is one of those spheres that does not fully use the power of digital email marketing. While most people get dozens of emails from online and local stores they’ve ever shopped with, few dental practitioners take care to…

December 16, 2020 News BlogsMarketing strategiesPractice management

A Guide to Identifying Opportunities, Reframing Goal-Setting in a COVID-19 New Year

by Naren Arulrajah, Ekwa Marketing

As we eagerly shed 2020 and await with cautious optimism the year ahead, not unlike other industries, thought leaders in our “space” are prognosticating on what dentistry will look and feel like in a post-COVID-19 era. It is the season…

December 14, 2020 Feature Data Driven DentistryOHGdataPractice management

Data Driven Dentistry: 2020 Round-Up!

by Oral Health

Loyalty Builds Your Practice Our survey results show that the main reason patients remain loyal to their dentist is because they trust them. This proves just how important it is to build strong relationships with patients. The best way to…

December 14, 2020 News BlogsComputer softwareSocial networkingTechnologyWebsites

How Can Dentists Improve Dental Care Using a Mobile Application?

by Juned Ghanchi, CMO at IndianAppDevelopers

Like most other healthcare niches, dental and oral care facilities and experts have started to adopt mobile apps. Many dental care facilities have started to utilize mobile apps to the advantage of dental care treatment and practices. There is no…

December 4, 2020 Feature Oral Health OfficePractice management

Changing Course: Steering Your Dental Practice to Post-Pandemic Success

by Naren Arulrajah, Ekwa Marketing

Where do you see your practice – and yourself professionally – in 12 months? What about in three years? What are your longterm business goals, and are you on track to achieve them? You probably could have answered those questions…

December 2, 2020 News BlogsMarketing strategies

Email Marketing for Dental Practices

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

November 30, 2020 News Blogs

5 Common Mistakes Dental Practices Should Avoid

by Dr. Megan Peterson Boyle

Running a dental practice isn’t all about how good you are at performing a wide array of dental procedures. While being renowned for your expertise will always be great, there are other things you need to consider to ensure your…

November 25, 2020 News

Choose to be Different and Innovative in Your Dental Content Marketing

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

November 18, 2020 News BlogsMarketing strategiesPractice management

Mapping the Patient Acquisition Journey

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

November 16, 2020 News BlogsMarketing strategiesPractice managementSearch engineWebsites

5 Website Features Every Dental Practice Needs

by Sammi Dittloff, NexHealth

Whether you’re building out your dental practice’s website for the first time or undergoing a redesign, there are certain things you should keep in mind before you hit “Publish.” From elements on your homepage to your blog content, this article…