Oral Health Group

August 8, 2022 News BlogsMarketing strategiesPractice managementWebsites

Is Your Dental Content Marketing Failing? This Could be the Reason

by Naren Arulrajah, Ekwa Marketing

One of the first things that a content marketer will want to know is your target audience. If your answer is “everyone,” you will likely have a problem. Why marketing to everyone means marketing to no one Amazon did not

July 27, 2022 Feature Marketing strategiesOral Health OfficePractice managementSocial media

Set SMART Goals for Your Dental Marketing

by Naren Arulrajah, Ekwa Marketing

“Agoal without a plan is just a wish.” You have probably heard this famous quote by Antoine de Saint-Exupéry, often mentioned in motivational and self-help texts. However, it is equally applicable to most areas of business, including marketing your dental

July 25, 2022 News BlogsPractice management

Improve Patient Experience: 7 Proven Tips for Dental Clinics

by Roman Shvydun

Did you know that 80% of patients will look for another clinic if you fail to provide a great patient experience and their expectations of convenience are not satisfied? That’s why it’s of an immense importance for dental clinics to

SOCIAL MEDIA
July 11, 2022 News BlogsMarketing strategiesPractice managementSocial media

Step by Step: How to Conduct a Social Media Audit for Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

You might cringe at the word “audit,” associating it with stress-causing, time-wasting tax problems. Fortunately, not all audits are as daunting – or frightening – as those. A social media audit is a methodical review of your profiles, postings, and

content calendar
June 30, 2022 Feature Marketing strategiesOral Health OfficePractice managementSocial media

Does Your Dental Marketing Team Need a Social Media Content Calendar?

by Naren Arulrajah, Ekwa Marketing

At first, it might seem easy to keep your dental practice’s social profiles active and interesting. After all, we all find time for social media in our off hours and idle moments. However, social media marketing is quite different. It

June 20, 2022 News BlogsPractice managementWebsites

Four Essential Elements of Local SEO

by Ekwa Marketing
May 30, 2022 News BlogsMarketing strategiesWebsites

How Can You Build Good Quality Links for Your Dentist Site?

by Lucia Patterson

We hate giving bad news. But if know anything about the digital marketing profession, chances are you have had to hear several pieces of bad news in your career. It could be a simple algorithm change, government regulations, loss of

May 16, 2022 News BlogsMarketing strategiesSocial media

What is a Good Social Engagement Rate in 2022?

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

DENTAL WEBSITE
May 9, 2022 News BlogsPractice managementWebsites

Seven Signs Your Dental Website is Outdated (and Five Redesign Pitfalls to Avoid)

by Naren Arulrajah, Ekwa Marketing

The chances are that your first step in marketing your practice was creating a fantastic website. It was beautiful, modern, optimized, and functioned perfectly. Now ask yourself, how many years ago was that? Has it undergone a redesign or significant

Google
April 29, 2022 Feature Marketing strategiesOral Health OfficePractice managementWebsites

What’s New With Google? How Recent and Planned Updates Impact Dental Marketing.

by Naren Arulrajah, Ekwa Marketing

The average dental office has many sources for new patients, one of the most significant being Google. That means ranking well for local searches is one of the most critical marketing tactics. Unfortunately, most dentists are very well aware of

April 25, 2022 News BlogsMarketing strategiesWebsites

Get Your Dental Practice Online in 2022 (With Bonus Tips)

by Dr. Alexander Yeh

The dental industry is getting more and more competitive every year; not only is it getting harder to keep your current patients, it is getting difficult to acquire new patients. One of the best ways to acquire new patients is

April 4, 2022 News BlogsMarketing strategiesPractice management

Are You Ready to be Creative?

by Shawn Peers, DentalPeers

I was recently asked by a dentist to look into my crystal ball and tell them what I see for the future of dentistry. We know that when one is trying to predict the future, one must be prepared to

April 1, 2022 Feature Marketing strategiesOral Health OfficePractice management

Dentist’s Guide to Online Reputation Repair

by Naren Arulrajah, Ekwa Marketing

It is often said that word of mouth is the best advertisement. That may be true, but only if people are saying good things about your dental practice. Otherwise, it can become a PR nightmare. Furthermore, the modern version of

Effective Dental Marketing Strategies
March 30, 2022 News BlogsMarketing strategiesPractice managementSearch engineSocial mediaWebsites

9 Effective Dental Marketing Strategies To Elevate Your Practice in 2022

by Eddie Jones, InVideo

Even if you are a good dentist, there is no guarantee that your business will prosper unless you implement effective dental marketing strategies and use local ads to boost brand awareness. You should not waste your resources marketing to the

Dental Websites
March 25, 2022 News BlogsMarketing strategiesWebsites

8 Qualities of the Great Dental Websites

by Ravi Makhija, WebyKing

A website reflects the level of service that a business can provide to its clients. A website serves as a business card, a shop, and the credentials for a firm reputation. A great dentist website covers a wide range of

March 21, 2022 News BlogsPractice managementSearch engine

Four Local SEO Tips Your Dental Practice Needs to Implement Now

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

dental patients
March 14, 2022 News BlogsMarketing strategiesPractice management

Marketing Tips for Attracting High-Value Dental Patients

by Naren Arulrajah, Ekwa Marketing

Most dentists and practice managers know exactly how many new patients they acquired in the past year. However, far too many are unable to answer this simple question: Exactly how much is a patient worth? More importantly, which patients are

March 4, 2022 Feature Marketing strategiesOral Health OfficePractice managementWebsites

The Rules Have Changed…How to Write Great Page Titles in 2022

by Naren Arulrajah, Ekwa Marketing

When your dental website appears in search results, the first thing viewers will notice is the page title. Therefore, it has a significant impact on your CTR (click-through rate), as well as the first impression that your practice makes. Getting

February 21, 2022 News BlogsMarketing strategiesPractice management

Where to Find an Audience and Build Your Dental Brand

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

February 14, 2022 News BlogsMarketing strategiesPractice management

10-Questions to Ask BEFORE You Sign a Marketing Contract

by Naren Arulrajah, Ekwa Marketing

Have you ever regretted signing a contract? If so, you probably found yourself thinking, “if only I had known about that in advance.” You certainly do not want to experience contract regret when hiring a third-party individual or firm to market your