Is Your Marketing Ready for the “Next Normal”?
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
marketing
7 Must-Follow Habits to Gain More Dental Patient Google Reviews
In the past, dental practices built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing … more
Video Marketing for Your Dental Practice
A nice website with good articles is a great start to marketing your dental practice. However, in today’s multi-media, multi-platform world, that alone is not … more
Improve Your Dental SEO with Backlinks
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
How to Assess Your Dental Website Quality with Google Lighthouse
You know that every dental practice needs a good website, and yours looks fantastic. Yet, appearances can be deceiving. Unless you happen to be a … more
5 Reasons Why Your Dental Practice Needs to Engage in Social Media
Social media started as a platform for meeting and connecting people, but it has evolved to become so much more. Nowadays, social media is a … more
Can You Market to Millennials? Mapping a New Patient Journey to Ensure Your Practice is on the Right Course
It is vitally important to look past stereotypes and get into the real data about millennial behaviour that can inform how you interact with them … more
Why Complete a SWOT Analysis for My Dental Practice?
The market growth of dentist practices is expected to grow by 5.2% this year. Why should that matter to you? It’s one small indicator that … more
Using Video to Put a Human Face on Your Digital Marketing
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
What Type of Content Should Your Dental Website Feature?
You’ve finally finished creating a website for your dental clinic. It looks clean, user-friendly and professional, but you’re left with one question: what should you … more
Weekly Wisdom: Stop the Things That Aren’t Serving You
In this week’s episode of Weekly Wisdom, Dr. Angela Mulrooney shares how to simplify your practice by removing the things that aren’t working for … more
SEO Tips for Holistic Dental Practices
In dentistry, there are no one-size-fits-all solutions. Every patient is different, and there are always exceptions. What is good for most people still is not … more
How To Make Your Dental Clinic Website Visible On Google
Did you know there are over 10,000 dentist employers in Canada? And how many specialists are employed there? How many are going to graduate and … more
Be a Resource, Not a Salesperson: Marketing Wisdom for the Dental Practice, From One of the Industry’s Behind-the-Scenes Experts
When it comes to innovation in dental marketing, I’ve watched Beth Gaddis work behind the scenes to take every organization she works with to a … more
Weekly Wisdom: Do You Have Brand Consistency at Your Practice?
Alex Zlatin contributes to Weekly Wisdom to share his #1 piece of marketing advice. Subscribe to Oral Health’s weekly e-newsletter to have the … more
Keeping Up with Google: Is Your Dental Website Ready for Voice and Visual Search?
If you market your dental practice online, you are surely familiar with SEO (search engine optimization). It has been the foundation of digital marketing for … more
Creative Marketing to Expand Your Practice
This past year has been the true test for many practices as to their efficiency, organization and marketing skills. Most survived. Many survived well. Some … more
Growing & Maintaining Your Practice Website
The day your dental website goes live is an exciting milestone. Everything has been approved, reviewed for errors and optimized for Google. However, the website … more
6 Ways to Ask Patients for Reviews
There is no need to convince that online reviews play a crucial role in businesses nowadays. Numbers speak for themselves: 85% of dental patients look … more
How to Get a Healthy E-A-T Score for Your Dental Website
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!