Oral Health Group

April 13, 2020 News BlogsMarketing strategiesPractice ManagementSocial mediaSocial networking

Top Social Platforms for Dental Marketing

by Naren Arulrajah, Ekwa Marketing

A 2018 survey found that 83 percent of dentists believed social media marketing to be more efficient than traditional methods. Yet, only about 55 percent had social accounts for their practices. Why? In many cases, the answer is simply not

patient retention
April 3, 2020 Feature Marketing strategiesOral Health OfficePractice Management

It’s Not Just About New Patients – Tips for Increasing Retention

by Naren Arulrajah, Ekwa Marketing

Not everyone will come back. It’s a simple fact that every business owner must come to terms with, but the percentage for dental practices is higher than many industries. According to some reports, an attrition rate above 201 percent is

April 3, 2020 Feature Oral Health OfficePractice Management

3 Ways LinkedIn Can Be a Marketing Tool for Dentists

by Frank Hamilton

Although LinkedIn might not have caught on as quickly as other platforms such as Instagram, Facebook, or Pinterest, in recent times, it has experienced significant growth, with a broad user demographic. With over 675 million users worldwide, of which 16

March 25, 2020 News Blogs

Dental SEO for Dentists Made Simple: DIY Step-by-Step Guide

by Adam Yang, MBA

Don’t have a huge marketing budget? Can’t afford to hire a Dental SEO agency? Don’t worry. You can get started with SEO yourself. Dental SEO is pretty straightforward.  It’s about providing what the searchers and Google want.  If you understand

social media dentist
March 16, 2020 News BlogsMarketing strategiesSocial media

5 Ways to Successfully Market Yourself in Social Media as a Great Dentist

by Michael Gorman

Every field of work has become highly competitive in the last few years and dentistry is by no means an exception. With so many clinics in almost every neighborhood, we can notice a lot of dentists trying to grab clients’

March 9, 2020 News BlogsMarketing strategies

Simple Strategies to Increase Patient Referrals

by Naren Arulrajah, Ekwa Marketing

Dental marketing trends come and go, but one method of advertisement will never lose effectiveness. That is word-of-mouth. Patient referrals are an important part of your income stream, and well worth the effort to optimize. Don’t just count on happy

Dental Instagram
March 4, 2020 News BlogsMarketing strategiesSocial media

How To Boost Your Dental Instagram From Zero To Hero

by Ashley Halsey

Instagram is one of the largest social media platforms on the internet, and one of the most popular among younger users. If you want to reach a younger audience, your dental practice might have to get with the times and

February 28, 2020 Feature Customer serviceMarketing strategiesOral Health OfficePractice Management

Increasing Your Dental Marketing ROI

by Naren Arulrajah, Ekwa Marketing

How effective is your current marketing strategy? Surprisingly, many dentists can’t answer that question, or at least not with any confidence. If you are getting enough new patients, you might say it is working. Of course, you would probably like

February 24, 2020 News Blogs

Revamp Your Dental YouTube Channel for More Views

by Ekwa Marketing

Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!

February 19, 2020 News Blogs

What Is Google Ads And Why Should Dentists Use It?

by Florian Tomko, Profitable Dentistry

Advertising in any sort of medical field is tricky. You don’t want your potential clients thinking you don’t have enough current patients, nor that you’re more focused on getting new clients than providing quality care. At the same time, you

February 17, 2020 News BlogsSearch engineSocial mediaWebsites

Social Sharing and Voice Search – Important Trends for Dental SEO

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

February 12, 2020 News BlogsMarketing strategiesWebsites

The Dos and Don’ts of Dental Advertising on Google

by JJ Workman, PatientPop

Though there are some dentists who believe positive word-of-mouth is all they need to attract new patients, savvy dentists know referrals alone won’t allow them to steadily grow their practices. A robust dental marketing strategy includes building an online presence

UX
February 10, 2020 News BlogsMarketing strategiesWebsites

UX: What is it and Why is it Important to Your Dental Website?

by Naren Arulrajah, Ekwa Marketing

You know that the days of yellow page marketing are long gone. If you want to grow your dental practice, you need a website. To be effective, that website needs to be optimized – and not just for Google. It

marketing
February 5, 2020 News BlogsMarketing strategiesPractice ManagementSocial networking

How to Guard Your Marketing Dollars in 2020

by Timothy A. Brown FRI, CEO & Broker of Record - ROI Corporation

I have had the same advice for this profession since I started with my father as a youngster. Guard your marketing dollars very carefully. Yes, the marketing world has changed. Yes, social media is here and it is here to

February 4, 2020 Video Dental VideoMarketing strategies

Weekly Wisdom: Online Reviews Build Credibility

by Oral Health

  In this week’s episode of Weekly Wisdom: Sophie Cameron, Marketing Director for dentalcorp Canada, explains the importance of having patients leave online reviews for your practice to build credibility.   Subscribe to Oral Health’s weekly e-newsletter to have the

January 29, 2020 News BlogsSocial mediaSocial Networking

Video Marketing Numbers To Know

by Ekwa Marketing

Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!

January 27, 2020 News BlogsMarketing strategiesPractice managementSocial networking

Top 3 Free Resources for New Dentists

by Kelsey O’Hagan-Wong

1. Podcasts   Podcasts are a fantastic way to consume information on the go- whether it be during a commute, while at the gym, or in between patients. There are a number of free podcasts out there that discuss all

google ads
January 20, 2020 News Blogs

How To Optimize A Google Ads Campaign: Everything To Know

by Florian Tomko, Profitable Dentistry

Would you rather see maximum returns on your ad campaigns or mediocre returns? The answer’s a no-brainer. So why do so many AdWord users get it wrong? Usually, it’s because they don’t know how to optimize their Google Ads. Do

January 13, 2020 News BlogsSocial NetworkingYouTube

YouTube: The Dental Marketing Goldmine You Might be Missing

by Naren Arulrajah, Ekwa Marketing

A website alone is no longer enough to effectively market your dental practice online. If you want to reach the greatest audience and keep up with the latest digital trends, you need to be on social media. You’ve probably heard

marketing mistakes
January 3, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial mediaWebsites

How Not to Market Your Dental Practice: Top 5 Mistakes to Avoid

by Naren Arulrajah, Ekwa Marketing

There was a time not too long ago when dentists relied on word-of-mouth referrals. Marketing was virtually unheard of, as most people just went to the same local dental practice that their friends and family use. Oh, how times have