Oral Health Group

December 31, 2019 News News

Digital Marketing and Social Media Fundamentals 2020 Update

by University of Toronto

Transform Dentistry Businesses Scale-up your dentistry business with the right digital marketing and social media tools Dental marketing experts Sharky Liu from DentistFind and Adrian Lefler from MySocialPractice will co-host an upcoming educational course on Digital Marketing and Social Media

December 31, 2019 News

Digital Marketing and Social Media Fundamentals 2020

by University of Toronto

  Dental marketing experts Sharky Liu from DentistFind and Adrian Lefler from MySocialPractice will co-host an upcoming educational course on Digital Marketing and Social Media Fundamentals 2020 Update. The program, to be held at the University of Toronto Conference Centre

opening practice
December 30, 2019 News Blogs

The Journey Of Opening Your Own Practice

by Jennifer Grzebien, RDH

In 2015, I started as a mobile practice in order to reach the elderly, disabled and anyone who had issues accessing a dental office. Being a mobile practice is even more physically challenging due to the fact that you have

online dental inquiries
December 23, 2019 News BlogsSearch engineSocial mediaWebsites

7 Simple Ways To Increase Online Dental Inquiries

by Irfan Ahmed, Branex Inc.

For dentists to maximize the earning potential of their practice; they need to maintain an active relationship with their patients. This also helps in establishing long term patients who become committed to the practice. The world of business today is

SEO
December 16, 2019 News BlogsMarketing strategiesSearch engineWebsites

New Decade, New Marketing Plan: How Dental SEO Will Be Different In 2020

by Naren Arulrajah, Ekwa Marketing

If your dental website is still struggling to recover from Google’s “Medic” algorithm update of 2018, there is a good reason. The algorithm is still changing, and therefore so are the rules of SEO (Search Engine Optimization). In fact, BERT

December 11, 2019 News Blogs

5 Dental Marketing Trends to Watch in 2020

by Ekwa Marketing

Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!

google adwords
December 9, 2019 News Blogs

7 Things To Do And Consider Before Launching A Google Adwords Campaign

by Florian Tomko, Profitable Dentistry

Have you ever noticed that most watch ads have the time set to 10:10? The hands create a smiley face when they frame the brand name on the watch’s face. Whoever came up with that idea did some serious planning.

mobile friendly website
November 25, 2019 News BlogsSearch engineWebsites

How Mobile Friendly Is Your Dental Website?

by Naren Arulrajah, Ekwa Marketing

Your patients hold the internet in the palms of their hands, quite literally. The popularity of mobile has been growing rapidly for over a decade, and it passed desktop computers years ago. As you probably know, Google has kept up

marketing dental practice
October 31, 2019 Feature Marketing strategiesOral Health OfficePractice Management

How To Market Your Oral And Maxillary Dental Practice

by Dr. Anu Isaac, DMD

It is important to have a good marketing plan in place for any business. And for oral and maxillary dental surgeons it’s essential to attract patients directly to your practice. Marketing your dental practice is not just about attracting new

October 31, 2019 Feature Office ManagementOral Health OfficePractice management

Services To Streamline Your Dental Practice

by Savannah Koran

Navigating the dental business world can be one of the toughest jobs in the dental space. Choosing what services are needed, what is necessary, what to keep in office, what to outsource, where do you start? Every time you open

October 7, 2019 News

The Ultimate Social Media Workshop – TORONTO

by Patterson Dental

We are excited to have Dr. Angela Mulrooney back for a workshop not to be missed! Dr. Angela Mulrooney is Canada’s dental social media darling. Her lectures are honest and she reveals everything you need to know to level up

Audio Branding
October 3, 2019 Feature Marketing strategiesOral Health OfficePractice management

How Dental Practices Can Leverage the Power of Sound

by Mark Williamson, CEO of PHMG

A strong brand image is high on the agenda for most dental practices. Forward-thinking practitioners know how an out-of-date website or a poor email newsletter can paint the wrong picture of a brand in a matter of seconds.Advertisement But building

October 3, 2019 Feature Marketing strategiesOral Health OfficeSocial networking

Complete Guide to Dental Marketing Videos

by Naren Arulrajah, Ekwa Marketing

Our love of video is much older than the internet. From the first motion pictures and reel-based home movies to VHS, DVD, and beyond – people have been obsessed with video for generations. The popularity of this media format is

social media
October 3, 2019 Feature Marketing strategiesOral Health OfficeSocial mediaSocial networking

Clicks To Bricks: A Social Media Strategy For Your Practice

by David Darab, DDS, MS, MBA

Social Media is hard to get right, but easy to get wrong. Everyday users send 500 million tweets, make 4.5 million likes on Facebook, and upload 95 million photos and videos to Instagram. Social media is a powerful influencer. Everyone

September 16, 2019 News BlogsMarketing strategies

Guide To Making A Dental Practice Brochure

by Ronita Mohan

The ​digital sphere​ has become the focus for marketing across industries, especially over the last few years. However, marketing brochures continue to have their own place, especially in the real estate and medical sectors. For dentists with private practices, a

September 9, 2019 News BlogsMarketing strategiesPractice managementSocial media

Your First Dental Marketing Plan: How To Get The Word Out And Get Patients Into Your New Practice

by Naren Arulrajah, Ekwa Marketing

Maybe you are fresh out of dental school, and ready to open an office. More likely, you’ve been working for someone else for a while, and are ready to strike out on your own. Either way, the idea of marketing

August 12, 2019 News BlogsCommunity outreachManagementSearch engineSocial media

Inbound vs Outbound Marketing – Which Is Better For Your Dental Practice?

by Naren Arulrajah, Ekwa Marketing

Modern technology has transformed dentistry in almost every way, from laser treatments to electronic medical records. It has also transformed dental marketing, with the growing popularity of inbound marketing. What is it, and how can you put it to work

August 1, 2019 Feature Marketing strategiesOral Health OfficePractice managementWebsites

How To Use Your Dental Website Landing Pages Effectively To Build Client Loyalty

by Naren Arulrajah, CEO of Ekwa Marketing

The importance and advantages of a landing page are manifold in digital marketing. It is a powerful marketing platform and the place where a visitor “lands” after clicking on your website link in Google search results, a Google AdWords ad

July 1, 2019 Feature Oral Health OfficePractice managementPractice ManagementSocial mediaSocial Networking

Why Your Social Media Matters And How To Make The Most Of It

by Dr. Paola Ochoa

Attracting new patients and building customer loyalty are vital aspects of growing a dental practice. Although many strategies have been tested and used over the years (local advertising, newsletters, check-up reminder postcards, and e-mail), it is crucial to understand that

June 2, 2019 Feature OHGdataSocial mediaSocial Networking

Be On Social Media Or Don’t. Just Decide.

by Oral Health

Despite everything you may hear in 2019, your business will not disintegrate if you’re not on social media. That’s not to say you aren’t missing out on a large younger audience, but there are some successful alternatives. • Focus on