Oral Health Group

April 8, 2019 News BlogsSocial mediaYouTube

Create a Successful Dental YouTube Marketing Campaign

by Ekwa Marketing
February 18, 2019 News BlogsWebsites

Boost Your Online Dental Presence with Creative Visual Content

by Ekwa Marketing
Improve Patient Engagement
January 31, 2019 Feature BlogsOral Health OfficeSearch engineSocial mediaWebsites

Ways to Position Yourself as a Dental Expert and Improve Patient Engagement

by Naren Arulrajah

A dentist’s reputation is determined by their clinical success, networking, community involvement and the quality of the content they may publish on their own website, blog or on third party websites as a guest columnist. While academic papers and research

January 14, 2019 News BlogsMarketing strategiesSocial mediaWebsites

Dental Marketing Trends You Should Try in 2019

by Dr. Megan Peterson Boyle

2019 will be a good year for the dental community. The New Year should witness an influx of new patients and potential clients as more people are becoming conscious of their oral health. The Internet has dramatically contributed to spreading

December 20, 2018 News BlogsSearch engineSocial media

Consider Pay-Per-Click Advertising to Promote Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

One effective way to create visibility for your dental practice is to use digital marketing avenues.  By choosing search-related advertising techniques such as pay-per-click (PPC), information about your products and services will reach persons who would otherwise have never heard

October 8, 2018 News BlogsWebsites

Optimizing Dental Website Content After It Goes Live

by Naren Arulrajah, Ekwa Marketing

Quite a few elements of content marketing can be anticipated and controlled. However, the same cannot be said of audience response. What would you do if some content that you have generated does not elicit the desired results? According to

July 23, 2018 News BlogsMarketing strategies

Best Practices For Your Dental Visual Marketing Campaign

by Ekwa Marketing
June 15, 2018 Feature Dental OfficeOHGdataPractice Operations

How Do New Patients Find Out About Your Practice?

by Oral Health

STANDARD Traditional marketing for your practice has stood the test of time and proven itself beneficial. It is an easy and free marketing service for your practice, which is solely based on the experience of your patients. These forms of

May 28, 2018 News BlogsMarketing strategiesSocial media

6 Digital Marketing Strategies to Win More Patients for Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

Winning new patients and maintaining the loyalty of the existing ones can be challenging, but it should be the ultimate goal for any competent dental practice. It involves committed efforts, but the results are well worth it. Maintaining your rapport

April 9, 2018 News BlogsMarketing strategies

How Much Can One Viral Video Be Worth to Your Dental Practice?

by Jackson Hadley, My Social Practice

When you’re working on a fun video to post to your dental practice’s Facebook page, your team might stop and ask “Wait, how again is this going to help us grow the practice?” Here are some real, tangible ways it

January 22, 2018 News BlogsSocial media

How to: Market on LinkedIn

by Ekwa Marketing
January 15, 2018 News BlogsMarketing strategiesSocial media

Grow Your Dental Practice by Posting Daily to Social Media

by Jackson Hadley, My Social Practice

As patients and fans come to recognize your practice’s social media presence as a dependable way to get useful information, have some fun, and connect with your team personally, you’ll see returns in the form of better patient relationships, greater

January 2, 2018 News BlogsSearch engine

The Myth of the Ideal Blog Length

by Naren Arulrajah, Ekwa Marketing

One of the most widely quoted statistics in content marketing is that blogs averaging 2,250-2,500 words tend to dominate the top spots in Google search results. Various studies have returned similar results. Therefore, 2,250-2,500 words is considered the ideal length

December 4, 2017 News BlogsMarketing strategies

Brighten Your Profit Margin With Increased Teeth Whitening Sales

by Naren Arulrajah, Ekwa Marketing

The popularity of teeth whitening has been steadily increasing for more than a decade, and it continues to be the most-requested treatment in cosmetic dental offices. Yet, it can be difficult to tap into this lucrative market. Many dentists worry

November 20, 2017 News BlogsMarketing strategiesSocial media

5 Social Media Stats You Need To Know

by Ekwa Marketing
October 11, 2017 News BlogsPatient educationSocial networking

Design Winning Infographics for Your Dental Practice

by Ekwa Marketing
October 2, 2017 News BlogsMarketing strategiesSocial media

Dentists’ Guide: Hosting a Twitter Party

by Naren Arulrajah, Ekwa Marketing

Twitter may be less popular than Facebook, but with 68 million active users in the USA, it is not to be ignored. However, many dentists find it difficult to build a following. How do you engage your audience and communicate

September 25, 2017 News BlogsMarketing strategies

What Are People Saying About Your Dental Practice?

by Ekwa Marketing
August 14, 2017 News BlogsMarketing strategiesPatient education

Leverage the Power of Video Marketing for Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

Discussion about dental content marketing often revolves around written text. Although it is essential, especially for search engine optimization, there is another rising content marketing approach that you can’t afford to ignore. Video comprises about half of mobile traffic, and

July 19, 2017 News BlogsMarketing strategiesSocial networking

What Does That Mean? A Dentist’s Guide to Marketing Acronyms

by Ekwa Marketing