Create a Successful Dental YouTube Marketing Campaign

Boost Your Online Dental Presence with Creative Visual Content

Ways to Position Yourself as a Dental Expert and Improve Patient Engagement

A dentist’s reputation is determined by their clinical success, networking, community involvement and the quality of the content they may publish on their own website, blog or on third party websites as a guest columnist. While academic papers and research…

Dental Marketing Trends You Should Try in 2019

2019 will be a good year for the dental community. The New Year should witness an influx of new patients and potential clients as more people are becoming conscious of their oral health. The Internet has dramatically contributed to spreading…

Consider Pay-Per-Click Advertising to Promote Your Dental Practice

One effective way to create visibility for your dental practice is to use digital marketing avenues.  By choosing search-related advertising techniques such as pay-per-click (PPC), information about your products and services will reach persons who would otherwise have never heard…

Optimizing Dental Website Content After It Goes Live

Quite a few elements of content marketing can be anticipated and controlled. However, the same cannot be said of audience response. What would you do if some content that you have generated does not elicit the desired results? According to…

Best Practices For Your Dental Visual Marketing Campaign

How Do New Patients Find Out About Your Practice?

STANDARD Traditional marketing for your practice has stood the test of time and proven itself beneficial. It is an easy and free marketing service for your practice, which is solely based on the experience of your patients. These forms of…

6 Digital Marketing Strategies to Win More Patients for Your Dental Practice

Winning new patients and maintaining the loyalty of the existing ones can be challenging, but it should be the ultimate goal for any competent dental practice. It involves committed efforts, but the results are well worth it. Maintaining your rapport…

How Much Can One Viral Video Be Worth to Your Dental Practice?

When you’re working on a fun video to post to your dental practice’s Facebook page, your team might stop and ask “Wait, how again is this going to help us grow the practice?” Here are some real, tangible ways it…

How to: Market on LinkedIn

Grow Your Dental Practice by Posting Daily to Social Media

As patients and fans come to recognize your practice’s social media presence as a dependable way to get useful information, have some fun, and connect with your team personally, you’ll see returns in the form of better patient relationships, greater…

The Myth of the Ideal Blog Length

One of the most widely quoted statistics in content marketing is that blogs averaging 2,250-2,500 words tend to dominate the top spots in Google search results. Various studies have returned similar results. Therefore, 2,250-2,500 words is considered the ideal length…

Brighten Your Profit Margin With Increased Teeth Whitening Sales

The popularity of teeth whitening has been steadily increasing for more than a decade, and it continues to be the most-requested treatment in cosmetic dental offices. Yet, it can be difficult to tap into this lucrative market. Many dentists worry…

5 Social Media Stats You Need To Know

Design Winning Infographics for Your Dental Practice

Dentists’ Guide: Hosting a Twitter Party

Twitter may be less popular than Facebook, but with 68 million active users in the USA, it is not to be ignored. However, many dentists find it difficult to build a following. How do you engage your audience and communicate…

What Are People Saying About Your Dental Practice?

Leverage the Power of Video Marketing for Your Dental Practice

Discussion about dental content marketing often revolves around written text. Although it is essential, especially for search engine optimization, there is another rising content marketing approach that you can’t afford to ignore. Video comprises about half of mobile traffic, and…

What Does That Mean? A Dentist’s Guide to Marketing Acronyms