Britannia Village Dental Centre
After 20 years in her former location, Dr. Gillian Espie felt her practice had outgrown her space. She looked forward to moving to a bright … more
After 20 years in her former location, Dr. Gillian Espie felt her practice had outgrown her space. She looked forward to moving to a bright … more
People are demanding when it comes to customer service. Expectations for better experiences are driving competition in every industry, forcing businesses to compete more aggressively. … more
Do you recall the best 10 days of 2017? I do. Mine go something like this: The Best Ten Days of Twenty-Seventeen Started With Strangers, … more
Have you ever had the urge to do something out of your comfort zone? As vain as this may sound, I embraced that urge this … more
Is this the end of professional corporations? It’s been over a decade since the government allowed non-dentist family members to become shareholders of a dentistry … more
You don’t approach a cosmetic case with the intention of creating a smile that looks “okay,” or design a crown to fit “good enough.” Why … more
Achieving and maintaining peak performance certainly involves a focus on marketing, operational efficiencies and controls and the use of new technologies. Often overlooked or neglected … more
When Dr. Lloyd Pedvis decided to open a new practice in a different demographic area from his previous location, his intention was to provide outstanding … more
Live Long and Prosper Aurora Borealis Orthodontics is believed to be the world’s only Star Trek themed orthodontic practice, filled with authentic, screen-used props from all … more
The idea of this project is to create a dental office that is functional but at the same time, beautiful and relaxing for the patients. … more
Dentistry on Centrepointe is a study in thoughtful design. Located in Ottawa, Ontario, the new office is the fulfillment of Dr. Gurneen Sidhu and her … more
What happens when the perfect client meets a Daring Designer and Dedicated Construction team? The stars align, and something exciting is created. Such is the … more
He is young and sharply dressed. A so-called ‘marketing guru’ for dentists and a real smooth talker. His elevator pitch puts dollar signs in your … more
Humans are emotional beings. They have survived and thrived through the centuries by trusting their gut instincts, regardless of the prevailing logic. These deep-rooted behaviours … more
Our firm was recently asked by a bank to measure the return on investment of an Investor Dentist™ acquisition. Specifically, they wanted to know the … more
“Old school mentalities – like dentistry is a profession, not a business OR doing good dentistry is your best marketing – still permeate. There hasn’t … more
For my first editorial with the Oral Health Group, my blatant opinion to start this piece off might not be the smartest idea. But I … more
Marketing your practice well requires the right marketing mix … it takes hard work, innovative, thoughtful ideas and consistent effort. Over the upcoming weeks, I … more